Badshah Becomes First Indian Artist To Co-Design Global MAYBACH Eyewear Collection | Deets Inside

In a landmark crossover between luxury fashion and contemporary Indian music, MAYBACH Icons Of Luxury — one of the world’s most esteemed luxury houses — has announced a groundbreaking collaboration with

Indian rapper, singer-songwriter and global pop-culture force Badshah. The exclusive partnership brings to life a limited-edition eyewear collection, marking the first time an Indian entertainment personality has co-designed a global MAYBACH line.

The collaboration redefines the intersection of luxury, identity, and artistic innovation, positioning India at the center of global creative exchange.

A First-Of-Its-Kind Partnership In Luxury Eyewear

Known for its exquisite handcrafted eyewear and legacy rooted in the MAYBACH automotive heritage, the brand has entrusted Badshah with shaping an all-new design direction. The result is a collection that blends MAYBACH’s timeless sophistication with Badshah’s bold design language and personal cultural influences.

The MAYBACH x Badshah capsule features eight handcrafted pieces, exclusively available at Eternity Lifestyles in India and at authorised MAYBACH retailers worldwide.
The collection includes:

THE ARTIST III Optical Series – ₹2,79,150 (USD 2,850)

THE KING III Sunglass Series – ₹3,23,300 (USD 2,950)

Diamond-Studded Snow Camouflage THE KING III – ₹50,88,450 (USD 43,600), limited to just five pieces globally

Where Sound Waves Meet Luxury Craft

For the ARTIST III optical series, Badshah drew inspiration from the world that shaped him — sound waves. These waveforms appear as intricate motifs along the temples, giving the designs a sense of rhythm and movement. Bright tones like deep blue and electric yellow bring youthful dynamism to the otherwise minimalist silhouette.

THE KING III: A Tribute To India’s Wild Landscapes

The KING III sunglasses channel India’s breathtaking terrains:

Snow Camouflage Edition reflects the Himalayas’ icy stillness

Jungle Camouflage pays homage to India’s dense forests and subtly underlines the message of tiger and wildlife conservation

Tigers of India Edition bursts with fiery orange, echoing the power of India’s majestic big cats

At the pinnacle stands the Diamond-Studded Snow Camouflage KING III, set with 90 precision-cut diamonds. Only five in the world—this masterpiece embodies the brand’s highest craftsmanship.

A Milestone In MAYBACH’s India Expansion

With India’s luxury eyewear market projected to reach USD 1.7 billion by 2030, the partnership arrives at a strategically significant moment. MAYBACH leadership emphasised that Badshah’s creative involvement represents a powerful shift toward inclusivity and cultural synergy.

Jutta Kahlbetzer & Wolfgang Thelen, CEOs of MAYBACH Icons Of Luxury, shared, “This collaboration seamlessly integrates MAYBACH’s rich heritage with Badshah’s distinctive artistic expression. India’s cultural depth creates an unparalleled environment for such innovation. This partnership honours the nation’s diversity while allowing MAYBACH to resonate with discerning modern consumers.”

Badshah On The Collaboration: “A Surreal Journey”

For Badshah—who recently made headlines with appearances at Paris and New York Fashion Weeks—the collaboration is deeply personal.

“MAYBACH has always held a special place in my heart. Their craftsmanship is art in its purest form. Visiting the atelier in Germany, witnessing how each pair is made, was overwhelming. Being given full creative freedom was incredibly rewarding,” he said.

“Designing eyewear that balances style and comfort was a challenge, but a beautiful one. I’m grateful to be part of this historic moment.”

The rapper, who recently crossed 5 billion Spotify streams, continues to elevate Indian representation on the global creative stage, with collaborations ranging from J Balvin to Sean Paul, Tiesto and Lil Baby.

About MAYBACH Eyewear

MAYBACH Eyewear handcrafts each frame in Germany using rare materials such as:

18k gold

Titanium

Natural buffalo horn

Diamonds

Each piece echoes the brand’s automotive legacy—precision, exclusivity, and artisanal mastery. The brand has previously honoured global legends, including Quincy Jones, with bespoke collections.