‘Sab Kuchh Frozen Hai’: Man ‘Exposes’ What Really Happens Behind 10-Minute Food Deliveries | VIDEO

A recently shared video exposing the inner workings of a quick-commerce food kitchen has reignited discussions on how ultra-fast delivery apps prepare meals. The footage shows shelves stacked with large frozen batches of dal, rice, kadhi, parathas and even rasmalai awaiting rapid reheating rather than being cooked fresh to order. Quick-commerce platforms, known for promising delivery in minutes, rely heavily on pre-made and frozen items stored in “dark stores” — mini warehouses that feed rapid delivery networks. In India itself, there are a few prominent players in the quick-commerce market valued at over $5 billion (Rs 45,982 crore).

The video was captioned, “Kuchh logon ka bhram todta hoon, jo 10 minute delivert ke chakkar mein khaana ordar

kar rahe hain. Unhe lagta hai ki kuchh log unka khaana taiyaar karke baithe hain. Sab kuchh frozen hai (I’m going to burst the bubble of some people who are ordering food because of the 10-minute delivery promise. They think that people are sitting around waiting to prepare their food. Everything is frozen).”

"कुछ लोगों का भ्रम तोड़ता हूं, जो 10 मिनट डिलीवरी के चक्कर में खाना ऑर्डर कर रहे हैं। उन्हें लगता है कि कुछ लोग उनका खाना तैयार करने हो बैठे हैं। सबकुछ फ्रोजन है।"

इसके बाद ब्लॉगर फ्रिज में जमी डाल,चावल, कड़ी, पराठे यहां तक की रसमलाई तक फ्रोजन की हुई दिखाता है। pic.twitter.com/1YPrwS9tqt

— Arvind Sharma (@sarviind) January 30, 2026

How Did The Internet React?
The video triggered a mixed online reaction. Some social media users voiced concerns about potential health risks from repeated freezing and thawing cycles and stressed the importance of cooking fresh food. Others defended the convenience of frozen food, arguing it meets a modern need for speed and ease.

As soon as the video went viral, many flocked to comment on the issue. Among them, many started questioning the authenticity of the claim, “Aur ye kisne bata diya ki Frozen food achcha nhi hota.”

Another comment read, “It is called cloud kitchen concept. All food is already cooked and stored in the deep freeze. When an order comes, they simply reheat and ship it. It is purely frozen food and for how many days no one knows.”

One concluded, “Isko kuch nahi pata hai bhai. Mostly food is state se hi gujar kar aata hai logo ke pass aur ye safe tareeka hai freeze karna.”

Health Concerns and Scientific Context
Nutrition debates are raising questions about the nutritional value of frozen and reheated foods. Some nutritional research, including studies published in the European Journal of Clinical Nutrition, suggests that freezing and then reheating carbohydrate-rich foods like bread can actually alter their starch structure and lower the glycemic response when eaten, due to the formation of “resistant starch.” This type of starch resists digestion in the small intestine and behaves more like dietary fibre, potentially slowing the rise in blood sugar levels.

Experts caution that these scientific findings apply to specific nutrients like resistant starch and do not fully address broader food safety issues, such as handling, storage, hygiene and cross-contamination risks that may occur in high-speed quick-commerce operations.

Regulator Tightens Scrutiny on Safety Standards
Meanwhile, India’s food regulator, the Food Safety and Standards Authority of India (FSSAI), has been tightening oversight of quick-commerce food safety protocols amid reports of hygiene lapses in dark stores. In mid-2025, the authority warned that platforms must comply strictly with food safety and hygiene rules or face severe action, including ensuring proper licence display, transparent warehousing disclosures, and mandatory food safety training for handlers.

The episode comes at a time when consumer habits are shifting toward speed and convenience, and as quick-commerce firms face both regulatory scrutiny and public scrutiny over how they balance rapid delivery with ensuring food safety and quality.