Avatar: Fire and Ash Devanagari Logo Unveiled In Varanasi Ahead Of Its Release | Watch

The makers of Avatar: Fire and Ash unveiled the film’s official Devanagari logo in Varanasi, marking one of the most visually striking promotional events of the year. The grand event took place at the ghats

of the Ganga. Fans gathered in massive numbers as the Devanagari title lit up the evening sky, creating an unforgettable cinematic spectacle.

Taking to their official Instagram handle, 20^th Centuryin shared the video from the evening. The evening opened with a tribute to Benaras, a captivating performance, choreographed by Ceaser, inspired by the elemental themes of fire and ash led to the milestone moment, the reveal of the first-ever Devanagari logo created for the Avatar franchise in India. The special music, with foot tapping beats, complementing the theme, was composed by Justin-Uday Duo. This new identity pays homage to India’s cultural heritage while reflecting the film’s core themes of fire, light, and transformation, made even more meaningful by its unveiling in a city synonymous with these elements.

Watch the video here:

View this post on Instagram

A post shared by Twentycs India (@20thcenturyin)

About the film

Avatar: Fire and Ash from 20th Century Studios releases in India on 19 December in 6 languages English, Hindi, Tamil, Telugu, Malayalam, and Kannada, with advance bookings now open. James Cameron’s epic cinematic universe is back with its most awaited chapter – Avatar: Fire and Ash, releasing across India on December 19 in English, Hindi, Tamil, and Telugu. The story of Fire and Ash will continue shortly after these events, with Jake and Neytiri encountering the Ash People.

What James Cameron said

James Cameron opened up about the character Varang, the fearsome leader of the ‘Ash Clan’. “Varang is the leader of a people who have gone through an incredible hardship. She’s hardened by that. She will do anything for them, even things that we would consider to be evil,” he said. He said Oona Chaplin’s portrayal of Varang is very compelling that he didn’t fully realize how powerful her performance was until the Wētā animation came through. He added that while Varang is an adversary, Chaplin brings her to life with such realism and depth that she feels truly alive on screen.

According to Variety, Fire and Ash was filmed back-to-back with the 2022 film Avatar: The Way of Water. The previous movie portrayed the ongoing conflict between humanity and the Na’vi after the return of the exploitative Resources Development Administration (RDA) to Pandora. By the conclusion of The Way of Water, Jake Sully (Worthington) and Neytiri (Saldana) manage to repel an RDA attack against the aquatic Metkayina clan and their whale-like companions, the Tulkuns. However, the battle comes at a great cost, as their eldest son is killed, and the RDA continues to maintain a strong presence on Pandora.