Saiyaara Actor Ahaan Panday Sings Deal With Top Gen Z Brands: ‘YRF Plans Big October Rollout’

Mohit Suri’s romantic drama Saaiyara was not only a blockbuster at the box office, it also introduced Ahaan Pandayand Aneet Padda, two newcomers who quickly won the hearts of audiences. Ahaan Panday was instantly dubbed the Gen Z heartthrob.

Ahaan is a prime example of an overnight star, earning fame through his versatile performance and charming screen presence. Since then, he has never looked back. The rising star is not only receiving offers for films but is also becoming the face of heavyweight Gen Z brands.

Ahaan Panday Is The New Face For 6 Top Brands

An industry source close to Ahaan Panday revealed to Pinkvilla that Ahaan has already been roped in by 6 top brands. These labels have chosen him as their face, capitalising on the buzz he has created

and positioning him as a strong pull for the Gen Z demographic. The endorsements are expected to launch with a large-scale campaign this October.

The source shared, “Every brand today wants to speak to Gen Z, and Ahaan Panday is the biggest male star of that generation, while his Saiyaara co-star Aneet Padda is the biggest female star! It is a no-brainer that Ahaan Panday is the most sought-after young star of the country today because this generation is the hardest to please, and Ahaan has done that with his talent. He has been signed by 6 top brands of the country as per the industry, and YRF is planning a massive rollout campaign of his brands from October onwards!”

The insider added, “This kid is the top name in every boardroom today. You can imagine market leaders of every segment today will definitely discuss Ahaan as a front-runner brand endorser if campaigns need to be aimed at Gen Z! From the line up of brands that we are hearing, we can confidently say that Ahaan is being scooped up by all major players who want to bet big on this new sensation and punt their money on him to have a great career ahead.”

“The rollout of brands will shock and awe people in the industry. Expect a blitzkrieg of brand announcements that has never happened before for a debutant in a long, long time. The hype that Saiyaara is a modern-day DDLJ will be proven once again once Ahaan’s brand line-up is announced,” the source further stated.

YRF’s Strategic Approach Boosted Ahaan’s Craze

Before the release of Saiyaara, the makers at YRF deliberately kept both debutantes away from the limelight. There were no interviews, media meets or public appearances, but when the film released, the on-screen pairing of Ahaan and Aneet won over everyone’s hearts.

Even after the release, they make rare appearances, as YRF believes overexposure can harm stardom. Yet, thanks to this strategy, audiences and brands quickly recognised Ahaan’s talent and appeal, whether for films or advertising campaigns.

Now, fans are eagerly waiting to see which films and brand projects are next in the pipeline for Ahaan Panday.