An Indian content creator living in the US has sparked widespread discussion online after sharing a video of a supermarket snack aisle featuring an unexpected item- fried bhindi.
While ladyfinger is considered an affordable everyday vegetable in India, its positioning as a premium snack in America, coupled with its steep price, left the creator and thousands of viewers stunned.
The video, posted on Instagram by Ashish Ahuja, captures his reaction as he browses through a snack aisle and notices a small packet of seasoned fried okra displayed alongside regular chips and packaged snacks. What caught his attention, however, was not the product itself but its price.
In the video, Ahuja points out that the snack is made from the same bhindi that is routinely
cooked as a vegetable in Indian households. He explains that the packet, weighing just 85 grams, was priced at $6.50 (approximately Rs 600), a figure that immediately struck him as unusually high.
To put the cost into perspective, Ahuja calculated how much the snack would cost if purchased in larger quantities. According to his estimate, one kilogram of the fried okra snack would be worth around Rs 7,250.
He then compared it with other snack options available in the same store, noting that large packets of popular chips such as Lay’s were being sold for about $2.50, while most other snacks fell within the $2 to $4 price range.
The creator suggested that the higher price could be linked to the limited availability of ladyfinger in the United States. While bhindi is a common and inexpensive vegetable in India, it is less widely cultivated and consumed in America, making speciality products made from it more expensive.
Sharing the clip online, Ahuja humorously remarked that Indians grow up considering bhindi a basic everyday vegetable, but in America, it appears to have been transformed into a premium snack. He joked that the product was “more expensive than Lays” and quipped that “nobody told bhindi it could do this.”
The video quickly attracted attention on social media, with many users responding with jokes and observations about the stark difference in how the vegetable is perceived and priced in the two countries.
One user wrote, “Rs 50/kg hain yahan..aap bolo to ek katta deliver krwau😅😂”
Another commented, “Hmare yaha toh bukhaar aajaega customer ko rate sunn kr hi😂😂”
A third user highlighted how common bhindi is in Indian households, saying, “Yaha to hum bhar ke sabzi banate hai and jo bach jaye vo hamari househelp le jaati hai.. 😂😂”
Not everyone was surprised by the pricing. Offering a different perspective, one person noted, “It is not costly for American because their income is high and it’s healthy.”
Meanwhile, another user saw a potential business opportunity in the situation and joked, “Bhai import export ka kam Shuru kar dena chahie Abhi main to ja raha hun🕴🏻”
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