Neeta Lulla On What Makes Her One Of The Most Sought-After Designers Even Today

Neeta Lulla is one of India’s most celebrated designers, known for showcasing her creative brilliance across films, runway shows, and bridal couture. Renowned for her opulent and meticulously crafted designs, her work has consistently set benchmarks in Indian fashion.
During her recent visit to Pune for a fashion show, Neeta Lulla spoke to the Hindustan Times about her sources of inspiration, staying relevant in an ever-evolving industry and the lessons she has learnt over the years.

When Neeta was asked whether cinema ever inspired her fashion designs, she reflected on the unique relationship between cinema and her craft. Responding to the question, the designer said, “My designs in cinema were inspired by my work and vice versa.”

Speaking about

her journey, she shared that becoming one of the most sought-after designers stemmed from the sense of newness she brought to her creations. She noted that this originality came from her education in mainstream fashion. Concluding her thoughts, Neeta added, “I would not say cinema inspired my clothes or my clothes inspired cinema, it was a great synergy for me.”

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Neeta Lulla said that in an era driven by fast-changing trends, it is important for designers to stay true to their core philosophy. She shared that her 40 years of experience have helped her evolve while remaining consistent with her designs. According to her, when a designer is clear about their philosophy, techniques, and craft, it becomes easier to blend that foundation with current trends and create something fresh. She also emphasised the importance of understanding the women one designs for, adding that her goal is to make women feel comfortable and effortless in her creations. “So, I definitely want the women I dress to feel like they’re wearing a shirt and jeans, even though they’re wearing a saree,” she stated.

Neeta also shared that her philosophy of design is all about ‘magnanimous’ and ‘larger-than-life’ creations and explained that with time, she amalgamated her philosophy with trends. She said, “So today you see a more nuanced, more eclectic, more sophisticated or more silent look only because that is the demand of today’s trends.”