‘Decorated BMW Send-Off For Mom, Newborn In Bhopal’: Premium Birthing Package Triggers Debate— ‘What Capitalism Is This?’

Bringing a child into the world is one of the most intense experiences for a woman. It involves physical pain, emotional stress and careful medical support. Recently, a viral social media post surfaced online that drew attention to how childbirth is slowly turning into a luxury experience for certain families.

The discussion started after a user on X (formerly Twitter) spoke about a premium birthing package offered by Apollo Cradle in Bhopal.

Premium Birthing Experience

Sharing details about the service, the user wrote, “Today I learnt that if you choose the premium birthing package at Apollo Hospital, Bhopal, the newborn and the mother are sent back home in a decorated BMW 7 series sedan.”

Today I learnt that if you choose the premium birthing

package at Apollo Hospital, Bhopal, the newborn and the mother are sent back home in a decorated BMW 7 series sedan.

— Shubhendu (@BBTheorist) February 2, 2026

pic.twitter.com/yZUjFB2sfG

— Sagnik (@sagnikdm) February 2, 2026

What Are People Saying Online

The claim surprised many social media users and soon triggered varied reactions.

One user commented, “Then they will cry, why hospitals are so costly? ‘”

Another wrote, “What stage of capitalism is this?”

“Bhai, is Gen Z gonna be the last generation who were mostly born in sarkari hospitals?” someone else questioned.

A person sarcastically wrote, “If you choose premium pro max, they put a silver spoon in the newborn’s mouth so that they are literally born with a silver spoon.”

pic.twitter.com/yZUjFB2sfG

— Sagnik (@sagnikdm) February 2, 2026

Premium Birthing Packages Are Growing Across India

Several specialised maternity hospitals across India now offer luxury birthing packages that focus not just on medical care but also comfort and personalised services. Hospitals like Cloudnine, Apollo Cradle, Motherhood Hospitals and BirthRight by Rainbow Hospitals are among the well-known providers of such packages.

These plans are designed to offer a combination of medical expertise and hotel-like facilities as most of them include private luxury suites, specialised prenatal care, advanced newborn support and additional services.

What Are The Key Features Of Premium Birthing Packages

Most premium maternity plans offer big private rooms equipped with facilities like televisions, sofas, dining areas, microwaves and refrigerators.

They usually provide access to experienced obstetricians and neonatologists. Yoga sessions, antenatal classes, physiotherapy, lactation counselling and customised nutrition plans for mothers are also included.

Some hospitals even have more perks, such as professional maternity photoshoots, assistance with stem cell collection and baby shower arrangements.

What Is Usually Included In These Packages

Premium birthing packages generally cover several essential services related to childbirth: room charges for three to five days in a private suite, medical procedures for normal delivery or C-section, operating theatre charges and anaesthesia costs.

Doctor consultations with gynaecologists, paediatricians and nutrition experts are also part of the package. Vaccinations such as BCG, Hepatitis B and Polio are commonly included. Mothers are also provided with specially designed meals during their hospital stay.

Services That May Not Be Covered

Certain services are usually not included in these packages, like emergency NICU admissions for newborns, treatment costs for complications beyond the package scope and blood transfusions. Meals for attendants or visitors are also charged separately.

Popular Hospitals Offering Premium Maternity Services

Hospitals like Cloudnine are known for their luxury maternity suites and advanced prenatal care programmes. BirthRight by Rainbow Hospitals focuses on high-risk pregnancy care along with in-house blood bank facilities.

Apollo Cradle packages focus on neonatal health and natural birthing options, while Motherhood Hospitals have packages such as their “9 Divine” nine-month maternity programme. Cocoon Hospital provides a home-like luxury environment for expecting mothers.

Estimated Cost Of Premium Birthing In India

The cost varies depending on certain factors such as city, hospital and services selected. For normal deliveries, prices range from Rs 60,000 to Rs 2,00,000 or more. C-section deliveries cost between Rs 1,00,000 and Rs 2,00,000 or higher.

Premium Birthing Packages Becoming A Multi-Billion Industry

The demand for luxury maternity care has grown rapidly in India and has turned into a multi-billion-dollar business. This is because of rising disposable income in urban areas, as many families are now willing to spend more on maternal healthcare for specialised support.

Another reason for this growth is the changing perception of childbirth. Many parents now view childbirth not just as a medical procedure but as a complete experience that includes emotional support, wellness services and personalised care.

Premium hospitals are also investing heavily in advanced technology, specialised neonatal services and customised maternity plans. The convenience of having prenatal care, delivery support and postnatal services under one package has further increased the demand.

Rajya Sabha MP On Soaring Medical Costs

The discussion around premium maternity services also opened a larger conversation about healthcare affordability in India. Rajya Sabha MP Swati Maliwal recently raised issues related to hospital billing and insurance practices in the parliament. During her speech, she mentioned that hospital rooms have now become “costlier” than five-star hotels.

> Hospital room rent are costlier than 5 star hotels
> Medicines are sold on MRP instead of generic ones
> Insurance claims get rejected without valid reason

Swati Maliwal is raising some very practical issues. We need more MP like her to represent us. pic.twitter.com/iU9C0MlAcX

— EngiNerd. (@mainbhiengineer) February 3, 2026

She also alleged that doctors recommend “expensive, branded” medicines to patients, which are sold at MRP inside hospitals. Insurance claims are rejected without any valid reason, which was another issue which the MP pointed out.