Suniel Shetty Leads Bharat Ke Super Founders, India’s Biggest Startup Reality Show With ₹100 Crore Investment Pool

Amazon MX Player has announced Bharat Ke Super Founders, a high-stakes entrepreneurial reality series designed to transform India’s startup storytelling on screen. Streaming for free on Amazon MX Player, the show brings together India’s most promising founders who will pitch to a powerful panel of business leaders backed by an unprecedented ₹100 crore investment commitment.

Suniel Shetty Leads as Host and Mentor

The series is anchored by Suniel Shetty, who brings experience, calm authority and a deep belief in the entrepreneurial spirit. As host and mentor, he guides founders through high-pressure pitches and real-world business scrutiny. Shetty described the show as a platform that celebrates “the changemakers shaping tomorrow,” adding that he is honoured

to support founders whose stories deserve national visibility.

A Format Built on Real Investments and Real Transparency

What sets Bharat Ke Super Founders apart is its emphasis on credibility. Every pitch on the show is backed by verified financial and operational data. Amazon MX Player describes the format as one built on authenticity, transparency and respect for the entrepreneurial journey. Instead of theatrics, the series focuses on real investment intent and on showcasing ventures grounded in genuine potential.

A Powerful Panel Backed by ₹100 Crore

The core panel of tycoons features some of India’s most respected business names. Dr A. Velumani of Thyrocare, Nazara Technologies head Nitish Mittersain, venture capitalist Dr Aarti Gupta, LVX founder Shanti Mohan, All In Capital co-founder Aditya Singh and Physis Capital partner Ankur Mittal lead the investment discussions. They are joined by Eklavya Gupta from Recur Club, whose AI-native debt infrastructure forms a major component of the ₹100 crore commitment.

Championing Founders From Every Corner of Bharat

The series celebrates the ambition and diversity of Indian entrepreneurs far beyond metros. Founders from small towns and emerging markets will compete alongside established innovators, reflecting the spirit of Bharat. The show recognises those whose tenacity, problem-solving and vision have the power to create meaningful change.

Leadership Speaks on the Show’s Mission

Amogh Dusad, Director and Head of Content at Amazon MX Player, said the show sets a new benchmark for entrepreneurial programming. He explained that by showcasing verified pitches and transparent investments, the platform aims to democratise opportunity and spotlight ideas that deserve scale. Aruna Daryanani, Director of Amazon MX Player, reinforced that the ₹100 crore pledge transforms the show into a genuine catalyst for India’s next generation of businesses.

A Vision for India’s Entrepreneurial Future

Investor Dr A. Velumani highlighted why the show is urgently needed. Calling Bharat a land full of disciplined and determined founders, he said the series provides the mentorship and identity these entrepreneurs require to scale with accountability. He believes the platform will spark a new wave of focused and empowered entrepreneurship across the country.

Streaming Soon Across All Amazon MX Player Platforms

With dynamic pitches, high-intensity boardroom moments, and real investments driving real stakes, Bharat Ke Super Founders positions itself as India’s most consequential startup reality show to date. It will stream for free on Amazon MX Player across the MX Player app, Amazon shopping app, Prime Video, Fire TV and Airtel Xstream.