Demi Moore Joins Kerastase As Global Brand Ambassador For A New Hair Narrative

Some partnerships feel inevitable the moment they are announced. Kerastase’s appointment of Demi Moore as its new Global Brand Ambassador is one such moment where legacy meets intention. More than a beauty

endorsement, the collaboration signals a deeper conversation around hair as identity, confidence, and self-expression across every stage of life.

In Demi Moore, Kerastase finds not just a celebrated actress, but a woman whose relationship with beauty has always been fearless, evolving, and profoundly personal.

With a career spanning decades, Demi has consistently rewritten the rules of what it means to be a leading woman in Hollywood. From iconic performances in Ghost, Indecent Proposal and G.I. Jane to her recent work in The Substance and season two of Taylor Sheridan’s Landman, Demi’s choices have been defined by conviction rather than conformity.

Her cultural impact remains undeniable – marked by box-office success and recent accolades, including a Golden Globe win, a SAG Award, and an Academy Award nomination within the same year. Few artists manage such longevity while remaining relevant; fewer still do so on their own terms.

Beyond the screen, Moore’s influence extends powerfully into the beauty world. Long celebrated for her signature jet-black hair, she has also challenged conventions with bold transformations, from a shaved head to a modern pixie cut, using hair as a language of emotion, strength and self-definition.

“At Kerastase, we believe hair is deeply personal. It reflects confidence, individuality, and self-expression at every stage of life. Demi Moore embodies this philosophy effortlessly. Her timeless elegance, fearlessness, and authenticity mirror the values at the heart of Kerastase, and her journey resonates with women who embrace growth, change, and their own power,” said Anjali Pai, General Manager, Kerastase India.

In this sense, Demi embodies the essence of the Kerastase woman: confident, unapologetic, and deeply individual. Talking about this partnership, she said, “I am truly honoured to join the Kerastase family as their Global Brand Ambassador. My life has been shaped by love, growth, and new experiences, and my hair has been with me through it all. I believe there’s a unique energy in hair; it carries our experiences, our confidence, and our individuality. For me, there’s a real freedom in letting your hair simply be itself and allowing it to tell your story. That, to me, is what beauty is all about -being authentic and embracing who you are.”

Demi’s relevance today is rooted not just in aesthetics, but in advocacy. Her openness around ageism, sexism and self-worth has reshaped conversations around beauty and power, earning her recognition as one of TIME’s 100 Most Influential People and GLAMOUR’s Global Woman of the Year. Her influence resonates across generations, making her a compelling choice for a brand that speaks to women at every life stage.