Anita Dongre Takes Indian Luxury To Beverly Hills

Indian fashion designer Anita Dongre takes another bold step in her global journey with the launch of her 3,000 sq. ft. flagship store in Beverly Hills, Los Angeles. With this milestone, Dongre becomes

the first Indian designer to open a flagship in Beverly Hills, marking her fourth international store after New York City and The Dubai Mall, a powerful testament to her vision of taking India to the world.

Located on the iconic Wilshire Boulevard, the new space embodies Anita Dongre’s philosophy of mindful luxury in one of the world’s most coveted fashion destinations. The store presents a curated selection of handcrafted couture, ready-to-wear, and accessories that celebrate the soul of Indian craftsmanship through a contemporary global lens.

The launch was co-hosted by Mindy Kaling and Poorna Jagannathan, two trailblazers of South Asian representation in Hollywood. The evening brought together a constellation of cultural and creative icons, Jay Shetty, Radhika Shetty, Anjula Acharia, Payal Kadakia, Francia Raisa, Ramona Young, Lee Rodriguez, Deepica Mutyala, Amrit Kaur, Ami Desai, Nidhi Sunil, and Richa Moorjani, all gathered to celebrate Dongre’s distinctive blend of luxury, culture, and artistry.

Inside, the store reimagines modern-day Rajasthan, a serene sanctuary that pays homage to India’s artistic heritage. Every element, from hand-painted Pichhwai walls depicting flora and fauna to embroidered cushions, bespoke wallpaper, and custom furnishings, has been handcrafted by artisans across India. Together, these details create an immersive space that bridges the country’s craft traditions with modern design sensibilities.

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At its heart stands a breathtaking installation of an elephant matriarch and calf from The Great Elephant Migration, a global art movement supporting sustainability and indigenous craftsmanship. Sculpted by Indian artisan communities using invasive lantana weeds, the installation stands as a powerful symbol of conservation, compassion, and conscious luxury.

Speaking about this milestone, Anita Dongre shared, “Every creation we make is touched by the hands of skilled women artisans whose stories and traditions inspire our work. Bringing their artistry to Beverly Hills is not only about fashion, it’s about giving India’s craftspeople the global platform they so deeply deserve.”

Rooted in Rajasthan, Dongre has long championed India’s handloom and embroidery traditions while creating sustainable livelihoods for thousands of craftspeople. With the Beverly Hills opening, she continues her mission of representing India’s design identity on the global stage, one defined by authenticity, artistry, and purpose.

The House of Anita Dongre now spans India, New York City, Dubai, and Los Angeles, further cementing the designer’s legacy as one of India’s most influential creative voices redefining modern Indian luxury worldwide.

About Anita Dongre

Anita Dongre is a global luxury brand for the modern woman who appreciates the harmony of craftsmanship and sustainability, interpreted through a contemporary lens. Rooted in Rajasthan, the brand’s versatile designs transcend borders and occasions, embodying the philosophy of Fashion for Good.

With a strong focus on empowering rural women artisans and preserving India’s centuries-old crafts, Anita Dongre continues to celebrate the artistry and resilience of those who keep traditional techniques alive turning each creation into a handcrafted masterpiece and a story of purpose.