Dhanteras 2025: Amazon Offers Up To 20% Off On Gold And Diamond Jewellery

Dhanteras is just around the corner, and the festive season has officially begun. Dhanteras, also known as Dhantrayodashi, marks the beginning of the five-day Diwali festival. Known as the festival of wealth,

it is considered an auspicious time to buy precious metals, believed to bring prosperity and good fortune. If you’re planning to purchase gold or silver this Dhanteras, one of the best places to explore is right at your fingertips. Amazon has launched a collection of over 5 lakh jewellery designs from leading brands, including Caratlane, PN Gadgil, Joyalukkas, PC Chandra and Malabar Gold & Diamonds.

The range also features more than 50,000 styles of lab-grown diamond jewellery, with prices starting at Rs 1,699.

Exciting Deals on Gold Coins and Jewellery Live on Amazon.in
Amazon is offering a wide range of hallmarked gold and silver coins in denominations from 1g to 10g to meet Dhanteras demand.

The festive offers include up to 20 per cent off on jewellery, a 10 per cent instant bank discount. The e-commerce platform is also offering a Rs 1,000 flat coupon on select designs.

According to the Amazon press release, “Gold jewellery sales have surged by 96% year-over-year, led by hallmarked pieces from trusted brands like Caratlane, PN Gadgil, Joyalukkas, PC Chandra, KISNA, and Malabar Gold & Diamonds.”

Rising Popularity Of 14k and 18k purity Jewellery

According to the company, demand for 14K and 18K jewellery is rising as more customers prefer modern, lightweight designs. Sales of 14K jewellery have grown by nearly 50 per cent from last year, indicating an increasing interest in stylish, everyday-wear pieces.

Amazon says, “Caratlane’s recently introduced 9K and 14K collection on Amazon.in has witnessed remarkable traction, posting a two-fold month-on-month increase since its debut. Customers are purchasing fine jewellery starting at Rs 2,000 for 925 Sterling Silver (92.5% purity) up to Rs 40,000 for premium gold and diamond pieces.

Amazon Pay Offers

Exclusive e-gift card offers from Tanishq, Kalyan, Malabar, Joyalukkas, and GIVA come with 2 per cent cashback when purchased using the Amazon Pay ICICI Bank credit card.

Customers can also get up to 12 per cent off on Giva Jewellery, 5 per cent off on Kalyan Diamond and Ketan Gold Jewellery, and 2–3 per cent off on Joyalukkas, Tanishq, Jos Alukkas and Mia by Tanishq.

Amazon Pay also offers the option to purchase digital gold, which the company highlights as a safe and convenient choice for festive investments.