KPMG Introduces Dashboard To Track Employee AI Adoption, Productivity Gains

Consulting major KPMG has introduced an internal dashboard for its US advisory division that tracks how often employees use AI tools, reflecting a broader shift toward data-driven oversight of AI deployment.

According to a report by Business Insider, the dashboard allows employees to monitor their AI usage against set targets and compare their performance with peers. The tool, which went live late last year, is being used across KPMG’s 10,000-strong US advisory workforce.

The firm believes regular engagement with AI tools is linked to improved outcomes. “Our data shows regular AI users produce higher-quality work, feel less stressed, and spend more time on strategic work,” KPMG spokesperson Russ Grote told Business Insider. He added that such

benefits can help employees progress faster in their careers while delivering better results for clients.

KPMG said over 90% of its US employees are already using AI tools on a weekly basis.

Companies track AI returns more closely

The move comes as companies across sectors face increasing pressure to demonstrate returns on their AI investments. As a result, internal dashboards and tracking systems are becoming more common.

At JPMorgan Chase, developers are being encouraged to use AI tools to improve coding output, with internal systems tracking usage and ranking engineers based on engagement with tools such as GitHub Copilot and models developed by Anthropic.

Similarly, Walt Disney Company monitors metrics such as how often employees use AI and the volume of tokens generated, while Amazon tracks how deeply AI tools are integrated into daily workflows and whether they are delivering meaningful outcomes.

Gaps in measurement

However, the report also highlights limitations in such tracking systems. Employees cited by Business Insider said the dashboard may not fully capture all forms of AI usage, particularly certain developer tools, and can be relatively easy to manipulate.

One employee noted that even a single prompt could count as daily usage, while automated prompts could be scheduled to inflate metrics without reflecting real productivity gains.

Focus shifts to meaningful use

KPMG said the dashboard is part of a broader effort to encourage more effective use of AI rather than just increasing frequency. The firm has introduced initiatives such as the ‘AI Spark Innovation Awards’, which offer cash incentives for innovative applications of AI in client work.

It has also partnered with the University of Texas at Austin to study how employees can derive greater value from AI tools.

“Our research with UT-Austin shows that the people who get the most value out of AI did not have the most technical knowledge or simply used AI for basic tasks,” Grote told Business Insider. “Instead, they treated AI like a true partner, iterating and guiding AI through more complex work or thinking.”

The development signals a shift in corporate AI strategy—from tracking adoption to evaluating impact—while also underlining the challenge of ensuring that usage metrics translate into genuine productivity gains.