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What is the story about?
Global consumer-focused investment firm L Catterton has announced a strategic partnership and investment in Haldiram’s.
The partnership is aimed at strengthening Haldiram’s position in the Indian market while accelerating its international expansion. The companies said the collaboration will build on Haldiram’s existing brand strength, scale, and growth potential. Financial details of the investment were not disclosed.
As part of the agreement, Haldiram's will gain access to L Catterton’s global consumer sector expertise, operating capabilities, and industry network. The firm will also bring local insights and leadership support through Sanjiv Mehta, Executive Chairman of L Catterton India and former Chairman and Managing Director of Hindustan Unilever Limited.
The companies said the partnership will focus on initiatives such as brand building, new product development, supply chain and distribution optimisation, geographic expansion, and talent development. The goal is to position Haldiram’s as a global "India for the World" brand in the packaged snacks segment.
"Haldiram’s is an iconic Indian brand that resonates across the country as the undisputed leader in the ethnic snacks category and has significant potential to become a global brand in the packaged snacks space," Mehta said. "We are delighted to back Haldiram’s and drive further growth in India’s evolving and flourishing consumer market, as well as galvanise its internationalisation."
L Catterton brings nearly four decades of experience investing in and scaling consumer businesses globally. Its current and past investments in the packaged food and snacks space include Cholula Hot Sauce, Farmley, Ferrara Candy Company, Goodles, Kettle Foods, Kodiak, Little Moons, NotCo, Planted, and Plum Organics.
Also Read: Wendt India infuses additional €1.1 million into German arm to support operations
The partnership is aimed at strengthening Haldiram’s position in the Indian market while accelerating its international expansion. The companies said the collaboration will build on Haldiram’s existing brand strength, scale, and growth potential. Financial details of the investment were not disclosed.
As part of the agreement, Haldiram's will gain access to L Catterton’s global consumer sector expertise, operating capabilities, and industry network. The firm will also bring local insights and leadership support through Sanjiv Mehta, Executive Chairman of L Catterton India and former Chairman and Managing Director of Hindustan Unilever Limited.
The companies said the partnership will focus on initiatives such as brand building, new product development, supply chain and distribution optimisation, geographic expansion, and talent development. The goal is to position Haldiram’s as a global "India for the World" brand in the packaged snacks segment.
"Haldiram’s is an iconic Indian brand that resonates across the country as the undisputed leader in the ethnic snacks category and has significant potential to become a global brand in the packaged snacks space," Mehta said. "We are delighted to back Haldiram’s and drive further growth in India’s evolving and flourishing consumer market, as well as galvanise its internationalisation."
L Catterton brings nearly four decades of experience investing in and scaling consumer businesses globally. Its current and past investments in the packaged food and snacks space include Cholula Hot Sauce, Farmley, Ferrara Candy Company, Goodles, Kettle Foods, Kodiak, Little Moons, NotCo, Planted, and Plum Organics.
Also Read: Wendt India infuses additional €1.1 million into German arm to support operations
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