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SuperYou, the protein snacking brand co-founded by actor Ranveer Singh and Nikunj Biyani, has completed one year of operations, reporting annual recurring revenue of ₹150 crore. The brand, which launched in November 2024, operates within India’s ₹42,000-crore snacking market and says it has sold over 15 million units of its protein wafers and chips in the first year.
SuperYou introduced four product categories in its debut year: Protein Wafers, Multigrain Chips, Mini Protein Wafers and Fermented Yeast Protein Powders. The company’s products are available across e-commerce, quick-commerce, and retail channels, including Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, and its own D2C platform. Its retail presence has expanded to more than 4,500 modern and general trade outlets across metro and Tier-2 cities.
"In India, where nutrition often takes a back seat, we’re making everyday choices matter by reimagining how people track their intake and enjoy protein, seamlessly. Because we believe in protein for everyone. From protein snacks to powders, our mission is simple - purposeful, tasty options that fit into your daily life and help celebrate your progress," Ranveer Singh, Co-founder of SuperYou, said in a statement
The company claims it has seen strong adoption among consumers seeking higher-protein snacking options and attributes its growth to new product formats and increased distribution. India has a high prevalence of protein deficiency, and the founders say the company’s products are positioned to address growing demand for convenient protein consumption.
Nikunj Biyani, Co-founder, SuperYou, added, "Over the past year, we’ve seen an incredible cultural shift, people want snacks that taste great and make them feel good. In India, where nearly 70% of the population is protein-deficient, our mission has been to make protein exciting, approachable, and a part of daily life, not just gym life.”
The company now plans to scale its innovation and product development efforts. It is investing ₹40-50 crore in research and development as part of its next phase of growth, with a stated target of becoming a ₹1,000-crore brand within the next two to three years.
SuperYou introduced four product categories in its debut year: Protein Wafers, Multigrain Chips, Mini Protein Wafers and Fermented Yeast Protein Powders. The company’s products are available across e-commerce, quick-commerce, and retail channels, including Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, and its own D2C platform. Its retail presence has expanded to more than 4,500 modern and general trade outlets across metro and Tier-2 cities.
"In India, where nutrition often takes a back seat, we’re making everyday choices matter by reimagining how people track their intake and enjoy protein, seamlessly. Because we believe in protein for everyone. From protein snacks to powders, our mission is simple - purposeful, tasty options that fit into your daily life and help celebrate your progress," Ranveer Singh, Co-founder of SuperYou, said in a statement
The company claims it has seen strong adoption among consumers seeking higher-protein snacking options and attributes its growth to new product formats and increased distribution. India has a high prevalence of protein deficiency, and the founders say the company’s products are positioned to address growing demand for convenient protein consumption.
Nikunj Biyani, Co-founder, SuperYou, added, "Over the past year, we’ve seen an incredible cultural shift, people want snacks that taste great and make them feel good. In India, where nearly 70% of the population is protein-deficient, our mission has been to make protein exciting, approachable, and a part of daily life, not just gym life.”
The company now plans to scale its innovation and product development efforts. It is investing ₹40-50 crore in research and development as part of its next phase of growth, with a stated target of becoming a ₹1,000-crore brand within the next two to three years.
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