Infosys shares jump 6% after launching AI-powered journalism tool with German media group

Shares of Infosys

Ltd. surged more than 6% on Tuesday, June 2, after the IT services major announced the launch of an AI-powered editorial recommendation engine in partnership with Germany's Handelsblatt Media Group.

The new solution, called Editorial Link Intelligence (ELI), has been developed exclusively for Handelsblatt and WirtschaftsWoche and is designed to enhance digital journalism through richer storytelling and improved reader engagement.



The launch marks a major milestone in Infosys' three-year partnership with Handelsblatt, under which the Indian technology company serves as the media group's official AI and Digital Innovation Partner.

Powered by Infosys Aster, the company's AI-enabled marketing suite, ELI analyses article content and metadata to recommend relevant internal links that provide additional context and improve content discovery.

Developed by Wongdoody, Infosys' human experience agency, the platform integrates directly into the publishers' content management systems, allowing editors to enrich articles without disrupting existing workflows.

Infosys said the tool is expected to streamline editorial operations, improve efficiency in content curation, and enable journalists to spend more time on reporting, research, and analysis.

For readers, ELI aims to create a more intuitive and immersive content experience by helping them navigate complex topics through contextual recommendations.

For publishers, the solution is expected to increase audience engagement, boost time spent on digital platforms, and strengthen the value proposition of premium journalism.

Handelsblatt Media Group executives said the platform helps editorial teams identify and connect relevant content more effectively while maintaining human oversight over all editorial decisions. The company believes the tool will improve user experience and customer satisfaction while preserving journalistic standards.

Infosys said the launch demonstrates how artificial intelligence can support and enhance journalism rather than replace editorial judgment, creating more contextual and engaging experiences for readers.