Coca-Cola sees annual sales growth in-line with estimates

Coca-Cola Co. offered a 2026 full-year sales outlook with a top end of the range that came in around Wall Street estimates, bolstered by higher prices and demand for zero-sugar drinks. Atlanta-based Coca-Cola sees organic sales growth of 4% to 5%. Analyst expected 5.01% on average.

The more optimistic view shows that Coca-Cola under incoming Chief Executive Henrique Braun believes it will win over shoppers with its widening portfolio of beverages, including sugar-free soda, sports drinks and water, as consumers shift away from traditional full-calorie soft drinks and toward healthier options. Still, Coca-Cola is contending with new state programs preventing some people on food aid from buying soft drinks with their benefits and sharp messages from the Trump administration that soda is unhealthy.

Shares of Coca-Cola fell 2.3% at 7:03 a.m. in premarket New York trading. The stock had gained almost 12% this year through Monday’s close, compared with a nearly 2% increase in the S&P 500 Index.