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What is the story about?
Instant drink maker Rasna on Monday announced a nationwide launch of its 1-litre Tetra Pack under the Jumpin brand, as the company looks to tap into the growing ₹1,000 crore ready-to-drink (RTD) fruit beverage market.
The new family-size pack, fortified with 10 vitamins and minerals including Vitamin C, expands Rasna’s existing RTD portfolio of 125 ml and 200 ml offerings.
“Jumpin represents our vision of bringing international-quality fruit beverages to Indian consumers at an affordable price while staying true to our ‘Make in India’ philosophy,” said Piruz Khambatta, Group Chairman, Rasna Pvt Ltd.
In 2025, Rasna had acquired the fruit juice brand Jumpin from Hershey’s India in an undisclosed deal to expand into RTD beverage market.
The new family-size pack, fortified with 10 vitamins and minerals including Vitamin C, expands Rasna’s existing RTD portfolio of 125 ml and 200 ml offerings.
“Jumpin represents our vision of bringing international-quality fruit beverages to Indian consumers at an affordable price while staying true to our ‘Make in India’ philosophy,” said Piruz Khambatta, Group Chairman, Rasna Pvt Ltd.
In 2025, Rasna had acquired the fruit juice brand Jumpin from Hershey’s India in an undisclosed deal to expand into RTD beverage market.
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