Redington, Resulticks enter 5-year partnership to tap $150 million market opportunity

Integrated technology solutions provider Redington Ltd on Monday (July 20) announced a five-year strategic distribution relationship with Resulticks, a global provider of real-time audience engagement solutions, with the companies targeting a market opportunity of more than $150 million across the Middle East, India, and the rest of Asia.

The partnership is designed to accelerate the adoption of advanced, real-time customer engagement technologies across the Middle East, India, and South East and South Asia (SESA) regions.

The collaboration combines Redington’s channel ecosystem and market reach with Resulticks’ AI-driven engagement platform, enabling organisations to deliver connected and data-driven customer experiences across digital channels.

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Under the partnership, Redington will support the expansion of Resulticks’ presence across key markets in the Middle East while strengthening its reach in India. Resulticks will work closely with Redington to accelerate growth opportunities across markets in the SESA region.

Through this collaboration, Redington will support the expansion of Resulticks’ presence across key markets in the Middle East while strengthening its reach in India. In parallel, Resulticks will work closely with Redington to accelerate growth opportunities across several markets in the SESA region.

The central focus of the partnership is empowering channel partners with new capabilities and revenue opportunities, supported by joint investments in partner enablement, demand generation, and ecosystem development.

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The program introduces a structured partner engagement model that goes beyond traditional distribution, helping partners build expertise in AI-powered engagement technologies while unlocking performance-based incentives and new avenues for value creation.

By combining technology innovation with ecosystem enablement, the two companies aim to help businesses adopt real-time, end-to-end audience engagement strategies that drive stronger customer connections, measurable outcomes, and long-term growth.

Sayantan Dev, Global Head, Software Solutions Group, Redington, said, "As organisations increasingly look to engage customers in real time and make smarter decisions through AI, the demand for intelligent, data-driven engagement platforms is growing rapidly across our markets.

This partnership with Resulticks brings those capabilities into the Redington ecosystem, enabling our channel partners to deliver more intelligent and connected customer experiences.

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Just as importantly, it creates meaningful new opportunities for partners to grow – expanding their solution portfolios, building new capabilities, and unlocking stronger revenue potential. Together, we are enabling our ecosystem to move forward with confidence and truly Unlock Next."

Redickaa Subrammanian, CEO of Resulticks, said, "Across industries, companies are rethinking how they use data to build deeper and more meaningful relationships with their customers.

The Resulticks platform was designed to help organisations bring together data, AI, and engagement into a single, unified approach – allowing businesses to orchestrate real-time interactions across the entire customer journey."

Shares of Redington Ltd ended at ₹269.40, down by ₹5.70, or 2.07%, on the BSE.

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