NetSuite sees India as a hotbed for the next generation of businesses

NetSuite is stepping up its expansion in India as it bets on the country's entrepreneurial ecosystem and rising demand for business software, according to founder Evan Goldberg.

Speaking exclusively to CNBC-TV18, Goldberg described India as one of NetSuite's most important markets and said the company was increasing its presence in the country.

“India is incredibly important. It's such a dynamic market,” Goldberg said when asked about India's role in the company's growth strategy.

“Absolutely,” he said when asked whether NetSuite planned to double down and expand in India.

Goldberg said India was likely to produce many successful entrepreneurial businesses, driven by a culture that encourages innovation and company building.

“I'm sure there are going to be a lot of amazing entrepreneurial companies that emerge here, starting with someone writing code over a few late nights. India is such an entrepreneurial society,” he said.

The company already operates data centres in India and is seeing rapid growth in the country, he added.

“There are already incredible companies here, and we've had a fantastic experience. That's why we have

data centres

in India, and we're growing rapidly in the country,” Goldberg said.

He noted that every market has unique requirements, with India presenting particular challenges around compliance and regulation.

“Every region has its own complexities, and India has many, particularly around compliance,” he said.

Goldberg said NetSuite has spent years automating such processes and expects artificial intelligence to further improve the company's ability to adapt products as regulations evolve.

“Those are the kinds of things we've been automating for years, and we'll be able to do them even better with

AI. We'll be able to rapidly adapt NetSuite as regulations change,” he said.

The executive said the company intends to continue working closely with Indian entrepreneurs and businesses as they scale.

“We'll continue working with entrepreneurial organisations that are undoubtedly going to become hugely successful. Hopefully, we'll play a small part in that success,” Goldberg added.

Goldberg, who founded NetSuite nearly three decades ago, said India remains central to the company's long-term ambitions as the country continues to produce new businesses and technology-led enterprises.