What is the story about?  
Bajaj Finance Ltd
., the non-bank lender and part of Bajaj Finserv, on Tuesday, November 4, said it witnessed a strong surge in consumption finance during the festive season, disbursing a record number of consumer loans, up 27% in volume and 29% in value, compared to the same period last year.
The festive loan momentum, the company said in an exchange filing, was driven by the positive impact of GST reforms and changes in personal income tax.
Lower GST rates for televisions and air-conditioners helped reduce average loan ticket sizes by 6%, while enabling customers to upgrade to higher-end products.
      
    
This contributed to a broader premiumisation trend, particularly in TVs, where loans for 40-inch and above screens accounted for 71% of total TV financing, up from 67% a year ago.
Between September 22 and October 26, 2025, Bajaj Finance disbursed around 63 lakh loans and added 23 lakh new customers, of which 52% were new-to-credit.
"Over half of our new customers during this festive season are new-to-credit, taking their first loan from the formal financial system. With Bajaj Finance's digital platforms and on-ground presence across 239,000 active distribution points in 4,200 locations pan-India, we continue to deepen financial inclusion and power the rise of the Indian consumer," said Chairman Sanjiv Bajaj.
      
    
Shares of Bajaj Finance were trading 1% higher at ₹1,050.90. The stock has gained over 50% so far in 2025.
The festive loan momentum, the company said in an exchange filing, was driven by the positive impact of GST reforms and changes in personal income tax.
Lower GST rates for televisions and air-conditioners helped reduce average loan ticket sizes by 6%, while enabling customers to upgrade to higher-end products.
This contributed to a broader premiumisation trend, particularly in TVs, where loans for 40-inch and above screens accounted for 71% of total TV financing, up from 67% a year ago.
Between September 22 and October 26, 2025, Bajaj Finance disbursed around 63 lakh loans and added 23 lakh new customers, of which 52% were new-to-credit.
"Over half of our new customers during this festive season are new-to-credit, taking their first loan from the formal financial system. With Bajaj Finance's digital platforms and on-ground presence across 239,000 active distribution points in 4,200 locations pan-India, we continue to deepen financial inclusion and power the rise of the Indian consumer," said Chairman Sanjiv Bajaj.
Shares of Bajaj Finance were trading 1% higher at ₹1,050.90. The stock has gained over 50% so far in 2025.
Do you find this article useful?  
 
 
/images/ppid_59c68470-image-176206755434821076.webp)


/images/ppid_59c68470-image-176224009437653846.webp)
/images/ppid_59c68470-image-176223259071719148.webp)
/images/ppid_59c68470-image-17622425924694882.webp)
/images/ppid_59c68470-image-176217257010631024.webp)
/images/ppid_59c68470-image-176223771886242246.webp)
/images/ppid_59c68470-image-176222753374556425.webp)

 /images/ppid_59c68470-image-17621925441373790.webp)
/images/ppid_59c68470-image-176219003824273968.webp)