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What is the story about?
The total compensation of Brian Niccol, the Starbucks Corp. CEO, was $31 million in 2025, declining from the preceding year when he received stock rewards as well as other incentives as part of a package to lure him from Chipotle Mexican Grill Inc.
His 2025 pay includes a $5 million bonus and close to $20 million in stock awards, as per a filing from the coffee chain on Monday. In 2024, Niccol's compensation was $96 million and included a stock award of over $90 million.
Niccol, who took the helm of Starbucks in September of 2024, was awarded one of the largest pay packages among executives at the time. He’s looking to reinvigorate growth at the massive restaurant operator, which has tens of thousands of locations across 80 countries. His plan, dubbed “Back to Starbucks,” has started to show some results, but he has yet to fully convince investors.
Starbucks stock slumped 7.7% in 2025, the fourth consecutive annual decline. Niccol’s pay package for the fiscal year was limited by the shares’ decline, which caused him to miss out on performance-based compensation.
Last quarter, the company posted comparable sales growth for the first time in a year and a half, driven by strong results in its international operations.
The company is scheduled to report fourth-quarter earnings on Wednesday morning, followed by an investor presentation on Thursday where analysts expect the company to offer financial targets for the first time since Niccol became CEO.
With inputs from Bloomberg
His 2025 pay includes a $5 million bonus and close to $20 million in stock awards, as per a filing from the coffee chain on Monday. In 2024, Niccol's compensation was $96 million and included a stock award of over $90 million.
Niccol, who took the helm of Starbucks in September of 2024, was awarded one of the largest pay packages among executives at the time. He’s looking to reinvigorate growth at the massive restaurant operator, which has tens of thousands of locations across 80 countries. His plan, dubbed “Back to Starbucks,” has started to show some results, but he has yet to fully convince investors.
Starbucks stock slumped 7.7% in 2025, the fourth consecutive annual decline. Niccol’s pay package for the fiscal year was limited by the shares’ decline, which caused him to miss out on performance-based compensation.
Last quarter, the company posted comparable sales growth for the first time in a year and a half, driven by strong results in its international operations.
The company is scheduled to report fourth-quarter earnings on Wednesday morning, followed by an investor presentation on Thursday where analysts expect the company to offer financial targets for the first time since Niccol became CEO.
With inputs from Bloomberg
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