Heineken to cut up to 6,000 jobs as volume of beer sales continue to remain low

Dutch brewer Heineken announced on Wednesday that it would eliminate up to 6,000 positions due to "challenging market conditions." The company has been under immense pressure in the recent past.

The business stated that it would be "accelerating productivity at scale to unlock significant savings, reducing 5,000 to 6,000 roles over next two years."

"We remain prudent in our near-term expectations for beer market conditions," Chief Executive Dolf van den Brink said in a statement.

Van den Brink himself stunned the company last month by announcing that he would be stepping down after almost six years at the helm.

He acknowledged in January that he had guided the company "through turbulent economic and political times."

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Last year, Heineken NV's beer sales were lower than anticipated, which suggests that people are starting to feel more inclined to spend money on alcoholic beverages.

In 2025, beer sales decreased 1.2%, the Dutch brewer reported on Wednesday. Analysts had predicted a 2.48% decline.

In key areas like the US and Europe, Heineken, which also produces brands like Tecate and Amstel, is facing a decline in beer consumption as consumers cut back on their alcohol use to save money on growing household expenses and better their health.

Investors were taken aback last month when Heineken announced that CEO Dolf van den Brink would be leaving the firm after six years in charge and more than 28 years altogether.