Flipkart Minutes 2025 wrap: Over 53 million unique visitors, GenZ become fastest adopters

Flipkart’s quick-commerce arm, Flipkart Minutes saw over 53 million unique visitors in 2025, the company said in a statement on its 2025 wrap. The company says it closed 2025 with sharp growth across users, orders and geographical footprint, recording 16X year-on-year growth in orders in H2.

The platform expanded rapidly, launching operations in more than 30 new cities, including Chennai, Hyderabad, Pune, Kanpur, Kolkata, Jaipur, Patna, Guwahati, Mohali, Rohtak, Durgapur, Hajipur, Bihar Sharif and Arrah. The company said metros, tier 1 and especially tier 2 and 3 regions drove adoption as it scaled its 10-minute delivery promise nationwide.

Flipkart Minutes reported that Gen Z users aged 15–25 were the fastest adopters, followed by students. Customer loyalty also strengthened, with over 6 lakh users placing repeat orders within seven days.

Fruits and vegetables remained the most-purchased category, forming 45% of every basket. Flipkart Minutes sourced fresh produce directly from more than 2,000 farmers, under its Samarth Krishi initiative, with the company claiming benefits such as predictable demand and better price realisation for farming communities. Prices for fresh produce started at ₹9.

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While essentials such as dairy, snacks, beverages and home care continued to anchor demand, the second half of the year saw stronger traction in home furnishing, home décor, premium electronics, mobiles, air purifiers, gold and silver coins, and mobile accessories. These categories collectively posted nearly 10X higher demand in H2 compared to H1.

Beauty, personal care, lifestyle and discovery-led fashion categories, including women’s western wear and men’s ethnic wear, also saw steady growth.

The company said habit formation is strengthening in top cities like Bengaluru, Kolkata, Mumbai and NCR, where customers collectively placed over 5 million orders per month. New stores and clusters showed quicker ramp-up, while mature zones continued to report high order frequency.

Flipkart Minutes onboarded over 200 regional and digital-first brands, including Mondelez, Daawat, Suhana, Anand Sweets, Taali Foods, Bikanerwala, Biswa Bangla, Nanihaal, Cycle Agarbatti and Mysore Sandal Soap. The company said these partnerships provided hyperlocal visibility and national distribution strength for emerging brands.

Sustainability initiatives included the rollout of green packaging, adopted by more than 2 million customers, and completing over 10 million deliveries via electric vehicles in 2025.

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Flipkart said operational efficiency was driven by AI-led demand forecasting, real-time inventory syncing, automated dark-store management, and intelligent routing. Its smartphone exchange programme, offering doorstep valuation and pickup, continued to be part of its differentiated offering within quick commerce.

Flipkart Minutes said it plans to deepen access, expand assortment, and continue building a neighbourhood-led fulfilment network as quick commerce becomes a routine part of household shopping across Indian cities.