Mahindra Holidays shares in focus after ₹1,000 crore foray into leisure hospitality

Mahindra Holidays and Resorts India Ltd. has approved a major expansion into the leisure hospitality business. The decision was cleared by the Board at its meeting on November 19, 2025.

The new vertical will be housed under a wholly owned subsidiary, Mahindra Hotels and Residences India Ltd., and will operate under a new luxury brand called Mahindra Signature Resorts.

So far, the company has been focused on vacation ownership.

In its exchange filing, Mahindra Holidays said the move into leisure hospitality will broaden its portfolio, bring scale, and help it tap faster growing customer segments in India's tourism market.

To set up the new business, the company plans to invest roughly ₹1,000 crore through its subsidiary Mahindra Hotels and Residences India Ltd.

Mahindra Holidays also outlined a wider transformation strategy as it aims to become India's number 1 leisure hospitality player.

Key pillars of this strategy include:

- Rapid expansion of inventory to 10,000 keys by FY30
- Launch of Keystone, a new Privileged Access Program offering concierge services and simplified membership plans
- Upgrading and premiumising its resort portfolio

- A refreshed identity: Club Mahindra will now be called Club M

Mahindra Signature Resorts will serve as the new luxury brand, with a plan to scale it to 2,000 keys by FY30.

"For almost three decades, Mahindra Holidays has shaped how Indian families holiday, which gives us a competitive edge. With rising affluence and the growing demand for experiential travel, our two brand strategy positions us to lead the leisure segment," said Manoj Bhat, MD and CEO of Mahindra Holidays.

Shares of Mahindra Holidays and Resorts India Ltd. closed nearly 3% lower at ₹323.50 on Wednesday. The stock is down 13% in 2025.