GFF 2026: Karix eyes 2x India revenue by 2030 as businesses shift to WhatsApp, AI

Karix, which provides technology that helps businesses communicate with customers through channels such as WhatsApp, SMS and RCS, expects to double its revenue in India by 2030 as it expands into conversational AI, CEO Deepak Goyal said in an interview with CNBC-TV18 on the sidelines of Global Fintech Fest 2026.

“We are pretty bullish about that for the next three or four years,” Goyal said, adding that the company is also pursuing geographical expansion after building its business in India.

Karix currently serves more than 2,000 clients and has around 45% market share in India, according to Goyal. The company started with SMS-based business communication but has since expanded to multiple channels, including WhatsApp, RCS, email and voice.

Goyal said the company is now focused on moving beyond simply delivering messages to understanding customer intent and enabling more conversational interactions.

“We started with delivering the messages. Today, things have evolved. Now we want to capture the intent of the customer, and based on that, we want to send the communication,” he said.

WhatsApp, RCS driving conversational messaging

Karix has been working with Meta on WhatsApp and Google on RCS as customers increasingly seek two-way communication rather than one-way messaging, Goyal said.

He said Karix is Meta’s largest partner in India and has been building hundreds of use cases around conversational messaging and conversational AI. The company is also a large partner for Google’s RCS messaging in India and has deployed its platforms with telecom operators.

According to Goyal, the shift towards conversational communication is particularly significant in banking, where customers can interact with banks through platforms such as WhatsApp rather than downloading a separate application.

“One of the largest banks has 30 million customers subscribed for WhatsApp messaging,” Goyal said.

He added that such platforms can allow customers to undertake processes such as KYC, communicate in different languages and access banking services across tier-two and tier-three cities as well as rural areas.

Public sector banks adopting WhatsApp, RCS

Goyal said adoption is no longer limited to private-sector banks, with public sector banks also increasingly using conversational technology.

He said Karix is working with three of the top public sector banks and has built multiple WhatsApp and RCS use cases for them.

“The market has been expanding for the last couple of years. We've been, I would say, consolidating. We are working very closely with our customers, building a lot of use cases,” Goyal said.

He expects the opportunity from conversational messaging to expand significantly as banks and other businesses adopt more use cases.

Karix begins international expansion

Alongside its India growth plans, Karix is now looking at international markets, Goyal said.

“We are now going for geo-expansion, because we've done so much work in India. India's a tough market. We learned a lot,” he said.

Karix has acquired a company in Saudi Arabia and has a small footprint there, which Goyal said would be used as a base for further expansion as the market develops. The company is also looking at opening other markets.

Goyal said the experience of operating in India gives Karix confidence as it expands internationally.

“Absolutely, absolutely. You know, that's true. And that's what we are doing now,” he said when asked whether cracking India could help the company expand elsewhere.