Blinkit CFO Vipin Kapooria resigns after a year, likely to rejoin Flipkart

Vipin Kapooria, chief financial officer of Blinkit, the quick commerce arm of Eternal (formerly Zomato), has resigned just about a year after taking over the role, people familiar with the matter told Moneycontrol. Kapooria is expected to return to his former employer, e-commerce giant Flipkart, according to the report.

Kapooria joined Blinkit around September–October 2024, becoming the first full-time CFO since Amit Sachdeva left the company in 2022. His appointment followed a major funding round for

Blinkit, which Eternal had described as its most important business division, and came weeks after the company raised ₹8,500 crore ($1 billion) through a qualified institutional placement.

This will be Kapooria’s third stint with Flipkart. He previously worked with the Walmart-owned company from 2015 to 2018 and again from August 2020 to October 2024, spending over seven years at the e-commerce major in total. Kapooria’s return comes just ahead of Flipkart’s planned IPO in 2026.

Eternal and Flipkart did not immediately respond to requests for comment. It remains unclear who will replace Kapooria at Blinkit.

Rising competition in quick commerce

Kapooria’s departure comes amid intensifying competition in India’s quick commerce sector. Blinkit, the market leader, faces strong rivalry from Swiggy’s Instamart, Zepto, Tata’s BigBasket, Flipkart Minutes and Amazon Now. The top three players, Blinkit, Instamart and Zepto, are expected to compete in public markets soon, a landmark for an industry that barely existed five to six years ago.

Quick commerce has rapidly evolved from a supplementary offering to a must-have for consumers, driving heavy investment in the space. A Moneycontrol analysis found that Blinkit, Swiggy and Zepto have collectively burnt nearly ₹9,000 crore over the past nine to 11 months, even as they sit on large cash reserves.

Despite high burn rates, the three companies hold over ₹40,000 crore in cash and cash equivalents, including fresh funds raised through QIPs by Eternal and Swiggy. This financial cushion is expected to help them continue competing aggressively for a larger share of the quick commerce market.