Wipro signs multi-year deal with Odido Netherlands to transform IT landscape

IT services major Wipro Ltd on Thursday (November 27) announced a multi-year engagement with Odido Netherlands B.V. to transform its IT landscape and enhance customer experience across both enterprise and consumer segments.

By combining AI and deep consulting expertise, Wipro will help Odido improve customer engagement and satisfaction, improve productivity, and streamline operations to reduce costs.

A key feature of the engagement is the use of a self-funded model in which productivity-driven savings are reinvested to continuously fund new digital initiatives, ensuring that innovation remains sustainable and scalable.

Under the agreement, Wipro will lead a full-scale modernisation of Odido's digital and enterprise technology landscape and drive IT simplification and automation. The transformation will be powered by Wipro’s WEGA and WINGS AI delivery platforms, part of Wipro Intelligence, the company’s unified suite of AI-powered platforms, solutions, and transformative offerings.

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These capabilities will enable Odido to build and manage a dynamic ecosystem of agent-driven services and solutions designed to improve service reliability, IT operations, and incident resolution rates.

Wipro’s conversational AI chat solution will further support Odido by enhancing responsiveness and resilience across its technology ecosystem through contextualised, multilingual, and conversational self-service capabilities.

Wipro’s experience-led studio model, powered by Designit, will be a central part of the engagement. By integrating Wipro’s design studio with its development, design, and engineering teams, user and business needs will be captured early, seamlessly translated into solutions, and delivered with speed and excellence.

This collaboration will help Odido accelerate time to market and consistently deliver high-quality digital experiences.

"At Odido, our goal is to make technology more human. Everything we do is driven by a humancentric approach. This applies not only to our network services and product innovations, but also to our processes, operations, and IT infrastructure,” said Robert Purdy, Chief IT Officer at Odido Netherlands.

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Graziella Neuvéglise, Managing Director, Western Europe, Wipro, said, “Odido's trust in Wipro reflects our ability to deliver strategic value through intelligent operations, agile development, and a future-ready IT strategy. This transformation is consulting-led, with our teams shaping the roadmap, optimising processes, and aligning technology with business goals."

Shares of Wipro Ltd ended at ₹249.40, up by ₹0.75, or 0.30%, on the BSE.