Groyyo eyes 6-fold revenue growth to ₹3,000 crore in 3 years, bets big on AI

Fashion supply chain technology startup Groyyo is targeting a six-fold increase in revenue to over ₹3,000 crore in the next three years after raising ₹90 crore in the first close of its ₹200 crore Series B funding round, as it steps up investments in artificial intelligence and expands its global brand and manufacturing network.

The company is targeting a revenue run rate of ₹500 crore in FY26. Co-founder Subin Mitra said the fresh capital will primarily be used to deepen relationships with global brands, help Indian small and medium-sized manufacturers access international markets and strengthen the company's technology stack.

“Fast fashion is getting faster, and what that means is the supply chain needs to be even more tech-enabled, even more agile and a lot more competitive,” Mitra said in an interview with CNBC-TV18.

Groyyo currently works with more than 470 manufacturers across 10 countries and 45 global brands. Mitra said the company is confident of its growth targets because many of its customers are already procuring more than ₹1,000 crore worth of products from India and are looking for faster and more technology-enabled supply chains.

The company has built two key technology tools — one focused on digitising factory operations and another that uses AI to curate designs for brands in real time. Groyyo plans to further develop these tools as it seeks to improve efficiency and visibility across the apparel manufacturing supply chain.

Cornerstone sees large opportunity in fragmented supply chain

Cornerstone Ventures, which led Groyyo's Series B round, said the company's opportunity lies in using technology to streamline a highly fragmented supply chain.

“This was a classic recipe in terms of an investable business: it has a massive scale opportunity. There is significant fragmentation on the supply side of this value chain, and it's a business that can really be streamlined using technology and a tech-enabled platform,” said Vatsal Bavishi, Partner at Cornerstone Ventures.

Bavishi said Groyyo's execution, focus on the right customers and discipline around margins were key factors behind the investment decision.

The investor also said Groyyo's technology proposition goes beyond using AI as a standalone product. Instead, the company is attempting to combine data, artificial intelligence and operational workflows across the supply chain.

“We don't see AI as a full moat as such, but we look at it more as an enabler in this business,” Bavishi said.

According to him, Groyyo's potential advantage lies in connecting AI-led design, factory operations, quality control and supply chain visibility into a single workflow. Building this system has also required significant amounts of data, he added.

Focus on supply chain visibility and execution

As Groyyo expands its supplier network, Mitra said quality, compliance and on-time delivery would remain critical areas of focus. The company has built in-house teams, processes and technology tools to monitor these parameters in real time.

For global brands, Mitra said the requirement today extends beyond simply sourcing products at a particular price or volume. They are also seeking greater visibility into their supply chains, including sustainability and operational reliability.

Groyyo's platform is designed to manage the process from product design to delivery across multiple countries and categories. Mitra said brands can specify the product, price and delivery location, while Groyyo manages the backend supply chain and provides visibility throughout the process.

The global fashion industry is under growing pressure to reduce lead times, control costs and build more resilient supply chains. Groyyo is now looking to use its latest funding to scale its technology capabilities and expand the participation of Indian manufacturers in global supply chains.