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Shares of Zee Entertainment Enterprises Ltd. gained nearly 12% on Wednesday, May 27, after it said it is in talks with the Fédération Internationale de Football Association (FIFA) to broadcast and stream the FIFA World Cup 2026 matches in India.
The company, in an exchange filing on Tuesday, said it will enhance its presence across sports broadcasting with the launch of Unite8 Sports channels — a dedicated portfolio of sports channels that will encompass emerging formats, marquee properties and high-engagement content.
Zee Ent said it will launch four dedicated sports channels — Unite8 Sports 1, Unite8 Sports 1 HD in Hindi and Unite8 Sports 2, Unite8 Sports 2 HD in English.
The channels will broadcast sports including football, kabaddi, cricket, badminton, wrestling, boxing and combat sports, among others.
"Building a robust presence in the linear ecosystem with four channels aligns with our broader strategy of diversifying the content portfolio and building scalable, value-accretive businesses that capitalize on emerging growth opportunities," Bavesh Janavlekar, chief business officer - Unite8 Sports, Zee Entertainment Enterprises Ltd., said.
It added that it was also in talks with FIFA to broadcast and streamline the world cup matches in India.
Zee Ent shares gained 11.7% to hit an intraday-high of ₹92.5 apiece on Wednesday.
Also Read:Datamatics shares rise as SBI Life implements its TruAI Underwriting Agentic AI solution
The company, in an exchange filing on Tuesday, said it will enhance its presence across sports broadcasting with the launch of Unite8 Sports channels — a dedicated portfolio of sports channels that will encompass emerging formats, marquee properties and high-engagement content.
Zee Ent said it will launch four dedicated sports channels — Unite8 Sports 1, Unite8 Sports 1 HD in Hindi and Unite8 Sports 2, Unite8 Sports 2 HD in English.
The channels will broadcast sports including football, kabaddi, cricket, badminton, wrestling, boxing and combat sports, among others.
"Building a robust presence in the linear ecosystem with four channels aligns with our broader strategy of diversifying the content portfolio and building scalable, value-accretive businesses that capitalize on emerging growth opportunities," Bavesh Janavlekar, chief business officer - Unite8 Sports, Zee Entertainment Enterprises Ltd., said.
It added that it was also in talks with FIFA to broadcast and streamline the world cup matches in India.
Zee Ent shares gained 11.7% to hit an intraday-high of ₹92.5 apiece on Wednesday.
Also Read:Datamatics shares rise as SBI Life implements its TruAI Underwriting Agentic AI solution
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