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What is the story about?
DailyObjects, the design-led lifestyle and technology accessories brand, is targeting ₹400 crore in net revenue for FY27 as it scales its offline footprint, expands its product portfolio and works towards profitability, founder and CEO Pankaj Garg said in an interaction with CNBC-TV18.
The company, which expects to close FY26 with net revenue of ₹215-220 crore, is targeting nearly 2x growth from ₹110 crore in FY25. Its current annualised revenue run rate (ARR) stands at around ₹320 crore, with the company expecting a 20-21% increase in ARR by the end of FY27.
Garg said DailyObjects is currently operating near break-even and remains on track to turn EBITDA positive in FY27. The company expects operating margins, currently at around 5%, to expand to 15-20% over the next four to five years, supported by a higher-value product mix, growing offline contribution and supply-chain efficiencies.
"We've always believed that capital should accelerate a good business, not compensate for a weak one," Garg said, adding that the company remains open to raising capital from long-term strategic partners. DailyObjects has raised around $12 million to date.
Eyes 150-store network
Offline retail is emerging as a key growth driver for the company. DailyObjects currently operates 13 Exclusive Brand Outlets (EBOs) and has a presence across more than 300 Apple Authorised Retail stores.
The company plans to double its presence across the Apple Authorised Retail network over the next few months and is targeting a network of around 150 own stores over the coming years.
"We're expanding with discipline rather than chasing store count," Garg said.
The company is also stepping up its presence in airport retail. It currently operates at Mumbai T2, Pune and Navi Mumbai airports, with Bengaluru T2 and Chennai Domestic expected to go live in August.
Garg expects travel retail to contribute around 12-15% of offline revenue as DailyObjects scales towards its ₹1,000-crore revenue ambition.
Tier 3, Tier 4 cities account for 40% of demand
The company is also seeing increasing demand from smaller cities, with nearly 40% of its demand coming from Tier 3 and Tier 4 markets, according to Garg.
While metro markets remain important, cities such as Indore, Kochi, Guwahati and Visakhapatnam are emerging as growth markets for premium lifestyle-tech products.
Around 70% of DailyObjects' sales currently come through owned channels, while technology solutions account for roughly 45% of revenue. Bags contribute more than 40%, with the remaining 15-20% coming from desk and workspace essentials.
DailyObjects currently manufactures nearly 50% of its products in India, anchored by its 60,000-square-foot facility in Gurugram.
The facility operates at near-full capacity and produces around 80,000-100,000 bags a month. The remaining production is routed through China to leverage manufacturing efficiencies and meet demand.
Garg said product design, engineering, finishing and quality control are driven from India, while the company works with global partners for specialised components.
"We don't rely on white-label products," Garg said, adding that the company's focus is on retaining control over product development and customer experience.
Global expansion on the cards
While India remains the immediate priority, DailyObjects is laying the groundwork for international expansion, with the US among the markets being evaluated.
The company said its Stack ecosystem has already received orders from customers across nearly 50 countries, providing an indication of international demand.
Garg said the company could have more concrete plans on overseas markets by the end of 2026.
The company has also won three international design awards for its Stack product, according to the management.
Rather than entering entirely new categories, DailyObjects plans to deepen its presence in existing product lines over the next 12-18 months.
Its Stack ecosystem has grown nearly threefold, while its recently launched NODE modular charging ecosystem is aimed at expanding its presence in charging products.
The company said NODE incorporates the Qi2.2 wireless charging standard, with 25-watt charging capability, and is designed around a modular architecture.
DailyObjects said its product development cycles typically run 8-10 months, while products such as NODE can take up to 18 months from design to launch.
AI being used for demand forecasting
The company is also using artificial intelligence across its operations, including regional demand forecasting, inventory planning and customer marketing.
Garg said DailyObjects has built a pin-code-level purchase database, which it is combining with AI tools to identify demand patterns and potential markets for retail expansion.
The company sees AI as an important tool as it scales its product portfolio and offline network.
DailyObjects is positioning itself beyond traditional phone accessories, describing itself as a "Lifestyle-Tech" company.
The company's product portfolio spans bags, phone accessories, charging products, desk and workspace products and other everyday technology-related products.
Garg said the company sees an opportunity between global brands that command a premium and low-cost, unbranded alternatives.
"We're building products that define how people live with technology," he said.
The company, which expects to close FY26 with net revenue of ₹215-220 crore, is targeting nearly 2x growth from ₹110 crore in FY25. Its current annualised revenue run rate (ARR) stands at around ₹320 crore, with the company expecting a 20-21% increase in ARR by the end of FY27.
Garg said DailyObjects is currently operating near break-even and remains on track to turn EBITDA positive in FY27. The company expects operating margins, currently at around 5%, to expand to 15-20% over the next four to five years, supported by a higher-value product mix, growing offline contribution and supply-chain efficiencies.
"We've always believed that capital should accelerate a good business, not compensate for a weak one," Garg said, adding that the company remains open to raising capital from long-term strategic partners. DailyObjects has raised around $12 million to date.
Eyes 150-store network
Offline retail is emerging as a key growth driver for the company. DailyObjects currently operates 13 Exclusive Brand Outlets (EBOs) and has a presence across more than 300 Apple Authorised Retail stores.
The company plans to double its presence across the Apple Authorised Retail network over the next few months and is targeting a network of around 150 own stores over the coming years.
"We're expanding with discipline rather than chasing store count," Garg said.
The company is also stepping up its presence in airport retail. It currently operates at Mumbai T2, Pune and Navi Mumbai airports, with Bengaluru T2 and Chennai Domestic expected to go live in August.
Garg expects travel retail to contribute around 12-15% of offline revenue as DailyObjects scales towards its ₹1,000-crore revenue ambition.
Tier 3, Tier 4 cities account for 40% of demand
The company is also seeing increasing demand from smaller cities, with nearly 40% of its demand coming from Tier 3 and Tier 4 markets, according to Garg.
While metro markets remain important, cities such as Indore, Kochi, Guwahati and Visakhapatnam are emerging as growth markets for premium lifestyle-tech products.
Around 70% of DailyObjects' sales currently come through owned channels, while technology solutions account for roughly 45% of revenue. Bags contribute more than 40%, with the remaining 15-20% coming from desk and workspace essentials.
DailyObjects currently manufactures nearly 50% of its products in India, anchored by its 60,000-square-foot facility in Gurugram.
The facility operates at near-full capacity and produces around 80,000-100,000 bags a month. The remaining production is routed through China to leverage manufacturing efficiencies and meet demand.
Garg said product design, engineering, finishing and quality control are driven from India, while the company works with global partners for specialised components.
"We don't rely on white-label products," Garg said, adding that the company's focus is on retaining control over product development and customer experience.
Global expansion on the cards
While India remains the immediate priority, DailyObjects is laying the groundwork for international expansion, with the US among the markets being evaluated.
The company said its Stack ecosystem has already received orders from customers across nearly 50 countries, providing an indication of international demand.
Garg said the company could have more concrete plans on overseas markets by the end of 2026.
The company has also won three international design awards for its Stack product, according to the management.
Rather than entering entirely new categories, DailyObjects plans to deepen its presence in existing product lines over the next 12-18 months.
Its Stack ecosystem has grown nearly threefold, while its recently launched NODE modular charging ecosystem is aimed at expanding its presence in charging products.
The company said NODE incorporates the Qi2.2 wireless charging standard, with 25-watt charging capability, and is designed around a modular architecture.
DailyObjects said its product development cycles typically run 8-10 months, while products such as NODE can take up to 18 months from design to launch.
AI being used for demand forecasting
The company is also using artificial intelligence across its operations, including regional demand forecasting, inventory planning and customer marketing.
Garg said DailyObjects has built a pin-code-level purchase database, which it is combining with AI tools to identify demand patterns and potential markets for retail expansion.
The company sees AI as an important tool as it scales its product portfolio and offline network.
DailyObjects is positioning itself beyond traditional phone accessories, describing itself as a "Lifestyle-Tech" company.
The company's product portfolio spans bags, phone accessories, charging products, desk and workspace products and other everyday technology-related products.
Garg said the company sees an opportunity between global brands that command a premium and low-cost, unbranded alternatives.
"We're building products that define how people live with technology," he said.
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