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What is the story about?
Rentomojo sees a large untapped opportunity in India’s rental market, with nearly 4.8 crore rental apartments providing a significant runway for growth, according to Geetansh Bamania, Chairperson, Managing Director and CEO of Rentomojo. He said the organised rental industry has so far captured only a fraction of this potential.
“There’s close to about 4.8 crore total rental apartments which are out there. And I think the entire industry has only taken a fraction of it,” Bamania said. He added that Rentomojo has been growing at around 40% annually over the past two years, including roughly 45% growth last year.
The company believes the shift from buying to renting can accelerate as consumers become more cautious about large purchases. Bamania said uncertainty among working professionals, including concerns around the impact of artificial intelligence (AI) on jobs, could encourage more people to rent furniture and appliances rather than buy them outright.
Rentomojo currently has around 55% market share by subscribers and 42-43% by revenue, according to Bamania. He said the company is not only competing for share but is helping create a new category in furniture and appliance rentals.
“More awareness will mean more subscribers,” Bamania said, pointing to the low awareness of furniture and appliance rentals compared with rental housing. The company is gradually trying to move consumers who would traditionally buy furniture and appliances towards a rental model.
The business is also focused on making its asset-heavy model work efficiently. Rentomojo buys furniture and appliances and rents them out repeatedly, making utilisation and useful life two key metrics. Higher utilisation reduces the time needed to recover the cost of an asset, while a longer useful life allows it to generate revenue across multiple rental cycles.
The company has also demonstrated an ability to fund its growth through operating cash flows. Bamania said Rentomojo generated about ₹170 crore in cash flow from operations last year, against around ₹175 crore of incremental capex needed to support 45% growth.
Customer acquisition is another area where the company sees an advantage. Around 70% of its traffic is organic, while 45% of users repeat on the platform. Bamania said a large subscriber base can create network effects and referrals, helping improve customer acquisition economics.
Rentomojo operates through both its application and physical stores, with 82 stores as of March 2026. Bamania said offline remains important because furniture and appliances are touch-and-feel products, while the company also deals with refurbished assets.
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The company’s core customers are working professionals earning around ₹30,000-₹40,000 a month, particularly those living in rental homes. For such consumers, renting can offer a way to furnish a home without making a large upfront purchase.
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“There’s close to about 4.8 crore total rental apartments which are out there. And I think the entire industry has only taken a fraction of it,” Bamania said. He added that Rentomojo has been growing at around 40% annually over the past two years, including roughly 45% growth last year.
The company believes the shift from buying to renting can accelerate as consumers become more cautious about large purchases. Bamania said uncertainty among working professionals, including concerns around the impact of artificial intelligence (AI) on jobs, could encourage more people to rent furniture and appliances rather than buy them outright.
Rentomojo currently has around 55% market share by subscribers and 42-43% by revenue, according to Bamania. He said the company is not only competing for share but is helping create a new category in furniture and appliance rentals.
“More awareness will mean more subscribers,” Bamania said, pointing to the low awareness of furniture and appliance rentals compared with rental housing. The company is gradually trying to move consumers who would traditionally buy furniture and appliances towards a rental model.
The business is also focused on making its asset-heavy model work efficiently. Rentomojo buys furniture and appliances and rents them out repeatedly, making utilisation and useful life two key metrics. Higher utilisation reduces the time needed to recover the cost of an asset, while a longer useful life allows it to generate revenue across multiple rental cycles.
The company has also demonstrated an ability to fund its growth through operating cash flows. Bamania said Rentomojo generated about ₹170 crore in cash flow from operations last year, against around ₹175 crore of incremental capex needed to support 45% growth.
Customer acquisition is another area where the company sees an advantage. Around 70% of its traffic is organic, while 45% of users repeat on the platform. Bamania said a large subscriber base can create network effects and referrals, helping improve customer acquisition economics.
Rentomojo operates through both its application and physical stores, with 82 stores as of March 2026. Bamania said offline remains important because furniture and appliances are touch-and-feel products, while the company also deals with refurbished assets.
Watch the full conversation here
The company’s core customers are working professionals earning around ₹30,000-₹40,000 a month, particularly those living in rental homes. For such consumers, renting can offer a way to furnish a home without making a large upfront purchase.
Catch all the latest updates from the stock market here
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