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What is the story about?
Coca-Cola India has launched “Coca-Cola Halftime Surprise”, an artificial intelligence-powered consumer engagement campaign developed in collaboration with Google and built using Google Gemini technology.
The initiative allows consumers to scan QR codes on select Coca-Cola packs to access three AI-driven interactive experiences focused on entertainment, creativity, and personalised content generation.
According to the company, the campaign draws inspiration from Coca-Cola’s global “Halftime” philosophy and aims to turn routine consumption breaks into interactive digital experiences. Users can access themed interfaces on Google Gemini that incorporate gaming-style interactions and AI-generated outputs.
The experiences use Gemini’s Canvas feature to generate personalised visual narratives, comic-strip style stories, music-themed artwork, and time-travel inspired collages based on user inputs and selfies. Consumers can also unlock rewards, including vouchers and tickets.
The campaign includes three experiences:
Greishma Singh, Vice President, Marketing, Coca-Cola India and Southwest Asia, said the campaign was designed around Gen Z consumers’ preference for visual and interactive forms of self-expression. She said the collaboration with Google aimed to combine creativity and technology to create personalised digital experiences.
Shekar Khosla, Vice President-Marketing at Google India, said the collaboration uses Google Gemini to enable interactive and personalised brand engagement experiences.
The launch follows Coca-Cola India’s earlier generative AI-led Diwali campaign, “Festicons”, which focused on personalised festive content creation.
The initiative allows consumers to scan QR codes on select Coca-Cola packs to access three AI-driven interactive experiences focused on entertainment, creativity, and personalised content generation.
According to the company, the campaign draws inspiration from Coca-Cola’s global “Halftime” philosophy and aims to turn routine consumption breaks into interactive digital experiences. Users can access themed interfaces on Google Gemini that incorporate gaming-style interactions and AI-generated outputs.
The experiences use Gemini’s Canvas feature to generate personalised visual narratives, comic-strip style stories, music-themed artwork, and time-travel inspired collages based on user inputs and selfies. Consumers can also unlock rewards, including vouchers and tickets.
The campaign includes three experiences:
- “Be a Rockstar”, where users create AI-generated album covers and music-themed visuals through a jukebox-style interface, with opportunities to win concert tickets.
- “Be a Movie Star”, where users appear as characters in AI-generated six-panel comic strips and can win movie vouchers.
- “Travel Through Time”, where users generate collage-style visuals themed around different historical or futuristic settings, with chances to win travel-related vouchers.
Greishma Singh, Vice President, Marketing, Coca-Cola India and Southwest Asia, said the campaign was designed around Gen Z consumers’ preference for visual and interactive forms of self-expression. She said the collaboration with Google aimed to combine creativity and technology to create personalised digital experiences.
Shekar Khosla, Vice President-Marketing at Google India, said the collaboration uses Google Gemini to enable interactive and personalised brand engagement experiences.
The launch follows Coca-Cola India’s earlier generative AI-led Diwali campaign, “Festicons”, which focused on personalised festive content creation.
