Sun TV Q2 Results: Domestic subscription growth fuels topline, ad revenue falls

Sun TV Network posted a strong operational performance in the September quarter, with revenue rising 39% year-on-year to ₹1,300 crore, supported by healthy subscription income and contributions from its sports franchise portfolio.

EBITDA surged 45% YoY to ₹784 crore, with margins expanding to 60.3% from 57.8%, reflecting improved operating leverage.

However, net profit declined 13.45% YoY to ₹354 crore, weighed down by higher costs and a softer advertising environment.

Advertisement revenue fell to

₹292.15 crore from ₹335.42 crore last year, even as domestic subscription revenue rose 9% to ₹476.09 crore, offering stability to the earnings mix.

The quarter also included the acquisition of 100% stake in SunRisers Leeds Limited, formerly Northern Superchargers, a franchise in the UK’s The Hundred cricket league. The unit recorded ₹94.52 crore in revenue and ₹22.19 crore in PBT, which has been consolidated into the group’s results.

The board declared an interim dividend of ₹3.75 per share for FY26.

Ahead of the results, shares of Sun TV closed at ₹561.10 on the NSE, down 0.53% for the day.