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Tesla and its chief executive, Elon Musk, have failed to convince a US judge to dismiss a copyright lawsuit filed by movie studio Alcon Entertainment over the alleged use of imagery linked to the film 'Blade Runner 2049', Reuters reported.
According to a tentative ruling, US District Judge George Wu said Alcon had put forward a "seemingly valid and plausible theory" of copyright infringement at this stage of the case. The lawsuit accuses Tesla and Musk of misusing visuals from the 2017 science fiction film to promote Tesla’s autonomous cybercab.
The ruling, if formally adopted, would mark the second time the judge has declined to throw out Alcon’s copyright claims. Wu had earlier dismissed Alcon’s trademark-related claims against Tesla, Musk and Warner Bros Discovery last year.
Reuters reported that Wu said Alcon’s allegations that Tesla and Musk copied elements from the film were "sufficiently plausible" to allow the case to proceed. He also said it was too early to decide whether Tesla and Musk’s actions could qualify as fair use under US copyright law.
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Alcon said in a statement that the ruling showed the studio had raised "serious copyright law issues" that would require further investigation unless the parties reached a settlement. Tesla and Warner Bros did not immediately respond to requests for comment, according to Reuters.
Warner Bros distributed 'Blade Runner 2049', which was produced by Alcon. Alcon has said it refused a request from Warner to use images from the film for Tesla’s cybercab launch in 2024. The studio later sued Tesla, Musk and Warner, alleging that Tesla instead used AI-generated images that closely resembled scenes from the film.
In its lawsuit, Alcon accused the defendants of infringing its copyrights and of falsely suggesting that it had endorsed Tesla’s cybercab event. The studio also argued that the alleged conduct could confuse its brand partners, including those involved in its upcoming 'Blade Runner 2099' series for Amazon Prime, Reuters reported.
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According to a tentative ruling, US District Judge George Wu said Alcon had put forward a "seemingly valid and plausible theory" of copyright infringement at this stage of the case. The lawsuit accuses Tesla and Musk of misusing visuals from the 2017 science fiction film to promote Tesla’s autonomous cybercab.
The ruling, if formally adopted, would mark the second time the judge has declined to throw out Alcon’s copyright claims. Wu had earlier dismissed Alcon’s trademark-related claims against Tesla, Musk and Warner Bros Discovery last year.
Reuters reported that Wu said Alcon’s allegations that Tesla and Musk copied elements from the film were "sufficiently plausible" to allow the case to proceed. He also said it was too early to decide whether Tesla and Musk’s actions could qualify as fair use under US copyright law.
Also Read: Washington Post cuts a third of its staff, including Ishaan Tharoor
Alcon said in a statement that the ruling showed the studio had raised "serious copyright law issues" that would require further investigation unless the parties reached a settlement. Tesla and Warner Bros did not immediately respond to requests for comment, according to Reuters.
Warner Bros distributed 'Blade Runner 2049', which was produced by Alcon. Alcon has said it refused a request from Warner to use images from the film for Tesla’s cybercab launch in 2024. The studio later sued Tesla, Musk and Warner, alleging that Tesla instead used AI-generated images that closely resembled scenes from the film.
In its lawsuit, Alcon accused the defendants of infringing its copyrights and of falsely suggesting that it had endorsed Tesla’s cybercab event. The studio also argued that the alleged conduct could confuse its brand partners, including those involved in its upcoming 'Blade Runner 2099' series for Amazon Prime, Reuters reported.
Also Read: Mumbai court clears DHFL, now Piramal Finance, in ₹5,050 crore money laundering case

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