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What is the story about?
Birla Estates, a wholly owned subsidiary of Aditya Birla Real Estate Ltd., has recorded over ₹1,600 crore in bookings within a month of launching Phase 2 of its luxury residential project, Birla Arika, in Gurugram.
In a press release filed with the exchanges on Tuesday, April 7, the company said nearly 97% of the inventory — 152 out of 156 units — was sold within a month, signalling strong demand for premium housing in the NCR market.
Located in Sector 31, Gurugram, the project is positioned as a low-density luxury development with a focus on expansive green spaces and curated lifestyle amenities, catering to the evolving preferences of urban homebuyers.
Also read: Max Estates clocks ₹1,800 crore sales in 10 days despite delays, says CFO Nitin Kumar Kansal
Managing Director and CEO K.T. Jithendran said the strong response underscores growing demand for design-led, high-quality residential offerings in the luxury segment.
"This success reflects our commitment to creating distinctive, high-quality developments that stand apart in a competitive market," he added.
The project benefits from proximity to key commercial hubs such as Cyber City, Golf Course Road and Udyog Vihar, along with established social infrastructure, making it a preferred residential destination in central Gurugram.
Also read: NCR real estate enters upcycle on ₹5,000 crore sales, wellness trend, Tier-2 expansion
The strong sales momentum builds on earlier successes, with Phase 1 of Birla Arika clocking around ₹3,000 crore in sales, while another recent launch, Birla Pravaah in Sector 71, Gurugram, saw bookings of over ₹1,800 crore within 24 hours.
The company said it continues to see robust demand across its premium and luxury residential portfolio in NCR, amid a broader shift toward larger homes and lifestyle-driven developments.
Shares of Aditya Birla Real Estate Ltd. ended 0.15% higher at ₹1,180.50 ahead of the announcement on Tuesday. The stock has delivered a negative 34.5% return over the last 12 months.
In a press release filed with the exchanges on Tuesday, April 7, the company said nearly 97% of the inventory — 152 out of 156 units — was sold within a month, signalling strong demand for premium housing in the NCR market.
Located in Sector 31, Gurugram, the project is positioned as a low-density luxury development with a focus on expansive green spaces and curated lifestyle amenities, catering to the evolving preferences of urban homebuyers.
Also read: Max Estates clocks ₹1,800 crore sales in 10 days despite delays, says CFO Nitin Kumar Kansal
Managing Director and CEO K.T. Jithendran said the strong response underscores growing demand for design-led, high-quality residential offerings in the luxury segment.
"This success reflects our commitment to creating distinctive, high-quality developments that stand apart in a competitive market," he added.
The project benefits from proximity to key commercial hubs such as Cyber City, Golf Course Road and Udyog Vihar, along with established social infrastructure, making it a preferred residential destination in central Gurugram.
Also read: NCR real estate enters upcycle on ₹5,000 crore sales, wellness trend, Tier-2 expansion
The strong sales momentum builds on earlier successes, with Phase 1 of Birla Arika clocking around ₹3,000 crore in sales, while another recent launch, Birla Pravaah in Sector 71, Gurugram, saw bookings of over ₹1,800 crore within 24 hours.
The company said it continues to see robust demand across its premium and luxury residential portfolio in NCR, amid a broader shift toward larger homes and lifestyle-driven developments.
Shares of Aditya Birla Real Estate Ltd. ended 0.15% higher at ₹1,180.50 ahead of the announcement on Tuesday. The stock has delivered a negative 34.5% return over the last 12 months.
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