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What is the story about?
Vietnamese electric mobility player Green SM, backed by EV maker VinFast, is set to enter India’s ride-hailing market in early June, marking a significant push into one of the world’s fastest-growing urban mobility ecosystems.
In responses to CNBC-TV18, Green SM officially confirmed that it is in the “final stages of preparation” to introduce its all-electric mobility service in India, with VinFast serving as its strategic vehicle partner.
The development is significant because Green SM is not just another aggregator entering India’s crowded cab market. The company positions itself as an integrated electric mobility platform where vehicles, drivers, service standards and customer experience are centrally managed, making its model closer to a controlled fleet operator than a pure marketplace such as Ola or Uber.
Green SM said Delhi has been prioritised for the first phase of its India rollout, with expansion to other cities expected later in a calibrated manner. The company said its immediate focus is on ensuring operational stability and service quality rather than rapid expansion.
For VinFast, the India launch of Green SM could become a crucial strategic lever. The EV maker, which is preparing for its own India play, may use Green SM as a captive mobility ecosystem to showcase and deploy its vehicles at scale, potentially helping accelerate adoption, build visibility and create demand for its EVs in the country.
While Green SM stopped short of confirming the exact VinFast vehicle models to be deployed in India, it said fleet decisions are being made based on cabin comfort, efficiency, safety, operating cost and suitability for Indian mobility needs. The company did not confirm whether vehicles such as the VF5 will be part of the launch fleet, despite speculation and social media images circulating online.
The company also confirmed that driver hiring and training have already begun in India, initially for Delhi operations. Green SM told CNBC-TV18 it plans to build a “professional, stable and transparent” driver ecosystem.
In a potential differentiator from gig-based ride-hailing platforms, Green SM said it intends to offer drivers a guaranteed monthly income of around ₹35,000 during the initial phase, with total earnings potentially reaching ₹50,000 depending on completed trips and revenue generated. Details of the compensation structure, including fixed pay and incentives, will be announced closer to launch.
Green SM, however, declined to disclose planned investments or target fleet size for India, calling market speculation around rollout scale “unofficial.” The company described India as one of its long-term strategic markets and said it would prioritise operational quality, charging readiness and customer trust before scaling up.
In responses to CNBC-TV18, Green SM officially confirmed that it is in the “final stages of preparation” to introduce its all-electric mobility service in India, with VinFast serving as its strategic vehicle partner.
The development is significant because Green SM is not just another aggregator entering India’s crowded cab market. The company positions itself as an integrated electric mobility platform where vehicles, drivers, service standards and customer experience are centrally managed, making its model closer to a controlled fleet operator than a pure marketplace such as Ola or Uber.
Green SM said Delhi has been prioritised for the first phase of its India rollout, with expansion to other cities expected later in a calibrated manner. The company said its immediate focus is on ensuring operational stability and service quality rather than rapid expansion.
For VinFast, the India launch of Green SM could become a crucial strategic lever. The EV maker, which is preparing for its own India play, may use Green SM as a captive mobility ecosystem to showcase and deploy its vehicles at scale, potentially helping accelerate adoption, build visibility and create demand for its EVs in the country.
While Green SM stopped short of confirming the exact VinFast vehicle models to be deployed in India, it said fleet decisions are being made based on cabin comfort, efficiency, safety, operating cost and suitability for Indian mobility needs. The company did not confirm whether vehicles such as the VF5 will be part of the launch fleet, despite speculation and social media images circulating online.
The company also confirmed that driver hiring and training have already begun in India, initially for Delhi operations. Green SM told CNBC-TV18 it plans to build a “professional, stable and transparent” driver ecosystem.
In a potential differentiator from gig-based ride-hailing platforms, Green SM said it intends to offer drivers a guaranteed monthly income of around ₹35,000 during the initial phase, with total earnings potentially reaching ₹50,000 depending on completed trips and revenue generated. Details of the compensation structure, including fixed pay and incentives, will be announced closer to launch.
Green SM, however, declined to disclose planned investments or target fleet size for India, calling market speculation around rollout scale “unofficial.” The company described India as one of its long-term strategic markets and said it would prioritise operational quality, charging readiness and customer trust before scaling up.
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