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PVR INOX is expanding its alternate content offerings beyond films, with Managing Director Ajay Bijli saying the company is continuing to build itself into "India's leading out-of-home entertainment destination."
Speaking during the company's Q1FY27 earnings conference call, Bijli said, "Beyond the films, we continue to build PVR INOX into India's leading out-of-home entertainment destination." He said recent live screenings of the IPL and the FIFA World Cup had received a strong response from audiences.
Bijli said the company's vision is to use its cinema network for more leisure occasions beyond film releases.
"The vision [is] to use our screens, locations, and audience trust to be present in more moments of people's leisure time, not just when a big film releases," he said.
Responding to an analyst's question on the commercial viability of FIFA World Cup screenings, Bijli said the initiative was "not just a marketing spiel at all." He added that 64,000 people watched the FIFA World Cup final in PVR INOX cinemas despite the match beginning after midnight and said, "It added to our bottom line."
Bijli said movies would remain the company's core business while it expands into other entertainment formats.
"I think we are looking at PVR INOX's circuit and not just to be movies; of course movies are our mainstay, but also to be a destination for all sorts of out-of-home activity for people to step out for," he said.
He added, "I think we have paved the way now for sporting events, for musical events, for stand-up comedy shows, and it is quite exciting."
Reiterating that films would remain central to the business, Bijli said, "There is a conscious effort to have movies definitely as our mainstay, but also pivot a little bit into more out-of-home entertainment formats that can stand the test of time."
Also Read: Hollywood’s pivot from China to India: moment or movement?
Speaking during the company's Q1FY27 earnings conference call, Bijli said, "Beyond the films, we continue to build PVR INOX into India's leading out-of-home entertainment destination." He said recent live screenings of the IPL and the FIFA World Cup had received a strong response from audiences.
Bijli said the company's vision is to use its cinema network for more leisure occasions beyond film releases.
"The vision [is] to use our screens, locations, and audience trust to be present in more moments of people's leisure time, not just when a big film releases," he said.
Responding to an analyst's question on the commercial viability of FIFA World Cup screenings, Bijli said the initiative was "not just a marketing spiel at all." He added that 64,000 people watched the FIFA World Cup final in PVR INOX cinemas despite the match beginning after midnight and said, "It added to our bottom line."
Bijli said movies would remain the company's core business while it expands into other entertainment formats.
"I think we are looking at PVR INOX's circuit and not just to be movies; of course movies are our mainstay, but also to be a destination for all sorts of out-of-home activity for people to step out for," he said.
He added, "I think we have paved the way now for sporting events, for musical events, for stand-up comedy shows, and it is quite exciting."
Reiterating that films would remain central to the business, Bijli said, "There is a conscious effort to have movies definitely as our mainstay, but also pivot a little bit into more out-of-home entertainment formats that can stand the test of time."
Also Read: Hollywood’s pivot from China to India: moment or movement?
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