PVR INOX enters Ladakh with India’s highest cinema site

PVR INOX Limited has launched India’s highest cinema site with the opening of Leh–Ladakh’s first multiplex at an altitude of 11,500 feet above sea level. The two-screen multiplex is located at Solar Colony, Saboo, along the Leh–Manali Bypass Road in the Himalayas.

The new property marks PVR INOX’s entry into Ladakh and operates under the company’s Franchise Owned Company Operated (FOCO) model. Both auditoriums are equipped with 2K projection, Dolby 7.1 Surround Sound, and Next-Gen 3D technology.

According to the company, the multiplex features a customised audio system developed in collaboration with Pulz and German components to deliver enhanced sound quality at high altitude.

The cinema also houses Leh’s first food court, developed in partnership with Devyani International Limited, featuring multiple food and beverage brands including KFC, Pizza Hut, Costa Coffee and Vaango.

Ajay Bijli, Managing Director, PVR INOX Limited, said, "Few places in the world offer a setting as extraordinary as Ladakh, and bringing world-class cinema to 11,500 feet reflects our commitment to reaching audiences everywhere."

"Each time we enter a new region, our goal is to create a space that fits naturally into its environment while elevating the community’s entertainment experience," said Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.

PVR INOX Limited currently operates 1,774 screens across 356 properties in 112 cities in India and Sri Lanka.

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