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Fans won’t have to wait until December to return to Arrakis. Warner Bros. and Legendary Entertainment are bringing the world of Denis Villeneuve’s “Dune” films to downtown Los Angeles next month, with a new immersive
attraction that lets visitors encounter giant sandworms, sit on Paul Atreides’ throne and get an up-close look at actual props from the blockbuster franchise.
“Dune: The Experience” will open Nov. 20 at 330 S. Alameda St., running through Dec. 20, a month before “Dune: Part Three” arrives in theaters on Dec. 18. The hourlong walkthrough, produced in partnership with entertainment platform Fever, is the latest attempt to turn a major Hollywood property into a ticketed, real-world attraction — and, in this case, capitalize on anticipation for one of the year’s biggest theatrical releases.
The attraction recreates several of the films’ most recognizable settings, from the desert planet of Arrakis to the imperial throne room. Visitors can take the Bene Gesserit test, decipher hidden Fremen messages and come face-to-face with a colossal sandworm. There’s also a collection of original costumes, weapons, props and production artifacts from across Villeneuve’s trilogy, including a full-scale ornithopter used in the films.
Naturally, there are plenty of photo opportunities. Guests can pose on the Emperor’s throne, recreate moments from the films’ promotional posters and browse a merchandise shop stocked with exclusive collectibles. A themed dining lounge will offer food and drinks inspired by the franchise.
Tickets start at $31.50, with several premium packages available for more committed fans. The $67 deluxe option includes flexible entry, a branded water bottle and a tote bag. At the top end is a $250 package that allows visitors to actually step inside the original ornithopter, along with a digital photo package, a printed keepsake and parking.
“Dune: Part Three,” which Villeneuve directed from a screenplay co-written with Brian K. Vaughan, will conclude his adaptation of Frank Herbert’s science-fiction saga. The new attraction gives Warner Bros. and Legendary another way to keep the franchise in front of audiences during the final stretch of the film’s marketing campaign, while also generating revenue from a property whose appeal now extends well beyond the multiplex.usion of Villeneuve’s trilogy, Warner Bros. and Legendary have a sizable audience to court.
Tickets for “Dune: The Experience” are available through Fever, with the attraction scheduled to run Nov. 20 through Dec. 20 in Los Angeles. Additional cities are expected to be announced.
