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Netflix has appointed Ana María Longoño as head of content, Colombia, tapping one of the country’s most seasoned TV writers and content executives whose 30-year career takes in her breakout telenovela “Juegos Prohibidos”
through to RCN’s 2024 “Rojo Carmesí.”
Longoño’s brief takes in fostering national talent and expanding local narratives with global impact, as well as consolidating consolidate Netflix as a strategic partner of the Colombian audiovisual community.
“Ana María’s arrival confirms that our commitment to Colombia is only gaining momentum. Her strategic vision and deep understanding of the country will be essential to advancing audiovisual creativity in Colombia and giving a voice to the country’s extraordinary talent,” said Francisco Ramos, Netflix VP of Content for Latin America.
Longoño’s appointment comes in a significant year for Netflix in Colombia, the U.S streaming service noted Tuesday confirming Longoño’s appointment. Major production milestones that underscore the potential of the local industry, it argued, take in
“One Hundred Years of Solitude: Part 2,” which bows Aug. 5; Medusa, Season 2,” Palacio”; “En diciembre llegaban las brisas”; “Cómo perderlo todo.”
2026 also marks the 15th anniversary of Netflix’s launch in Latin America.
Longono’s appointment is being announced by Netflix at the Bogota Audiovisual Market (BAM) where Netflix’s full program of events is a sign of how much it values Colombia. The country was not the first where the U.S. streaming service plowed into local language production: That honor was won by Mexico and “Club of Crows.” With “Narcos,” however, and now “One Hundred Years of Solitude,” Colombia has demonstrated the large production capacity of its industry whose creativity has helped turned Colombian titles into, after Spain, the most watched of Spanish-language shows on Netflix. Longoño’s challenge is to grow this success in and outside Colombia all the further.
More to come.
