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Hydro Flask announced a collaboration with singer-songwriter Role Model (Tucker
Pilsbury), featuring stylish drinkware inspired by his third studio album, “Chuck Timely & The Hourglass.”
To celebrate its launch, Role Model released a promotional video with his friend and longtime collaborator Ky Newman teasing the limited-edition collection, which is timed with the opening night of Role Model Presents: Chuck On Tour.
“Being able to outfit the whole band and crew with reusable bottles cuts down on waste to really make an impact while we’re on the road,” Role Model said. “We also got to run with the creative for this campaign, so it just felt like me and Ky doing what we normally do.”
LIMITED-EDITION
Hydro Flask x Role Model
The collection features eight Hydro Flask bottles that were selected and designed in partnership with Role Model, including variations of top-selling bottles such as the 32 oz Wide Flex Straw Cap and the 400 mL Micro Hydro.
This marks the second artist-inspired drop released through the Hydro Flask x Universal Music Group partnership, which aims to promote reusable drinkware throughout the music industry.
“Hydro Flask has always led with joy. Role Model brings that same spirit to music, and our partnership was a natural fit,” said Larry Witt, the president of Hydro Flask. “Since launching our partnership with UMG, we’ve seen a strong response from fans and artists. Our new campaign with Role Model shows that reusables can be part of everyday life, and that making a positive impact can be simple, easy, and even a little fun.”
The full collection is available now on theHydro Flask website.
