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YouTube star Like Nastya has entered into a content development deal with Disney, Variety has learned.
The deal includes plans to develop an original animated preschool series for Disney Jr. and Disney+, as well as for live-action
content for kids, tweens, teens, and families. Under the deal, Disney will also present a curated collection of Like Nastya library content.
“I’m incredibly proud of Anastasiia and how ‘Like Nastya’ has grown into a global brand loved by millions of families worldwide,” said Anna Radzinskaia, Nastya’s mother and the founder of the Like Nastya branda. “Bringing together the worlds of ‘Like Nastya’ and Disney is an exciting opportunity to create something truly special for a new generation.”
Originally founded in 2016, Like Nastya currently operates more than 25 YouTube channels, with more than 450 million subscribers across all of them. The channels are also available in 22 languages.
This marks the latest deal Disney has struck with a popular content creator in recent times. The company also recently announced partnerships with Dhar Mann Studios, Gracie’s Corner, and Lenny Pearce. Disney also announced a content-sharing deal with TikTok in August that will allow fans to discover and create content featuring scenes from Disney movies and shows. That includes Marvel, Pixar, “Star Wars,” FX, and more. The resulting pieces from creators who opt-in to the program will be available on both TikTok and on Disney+ in the form of “Verts,” the company’s vertical video products. It is expected to launch in the U.S. in the coming months.
