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TikTok is set to have a big presence at Cannes Lions later this month with a 16-strong creator lineup spanning the worlds of food, lifestyle, music, comedy, sports and beauty.
TikTok creators attending the festival of
creativity in the South of France include chef and author Tineke “Tini” Younger (@tinekeyounger); musician and comedian Morgan Jay (@morganjay); Katie Fang (@katiefanggg), a beauty influencer whose “get ready with me” videos have translated to sold-out products; American track and field Olympian Chari Hawkins (@_charihawkins); Durafest2 (@durafest2), the comedy duo of Alex Maystrik and Pablo Hernandez known for their character-driven comedy; Emmanuel Duverneau (@emmanuelduverneau), a food creator who pioneered ASMR-style cooking videos; comedian and podcast host Connor Wood (@fibulaa); “Love Island” breakout Jeremiah Brown (@findjeremiah); Golloria George (@golloria), a beauty creator championing inclusivity for darker skin tones; lifestyle creator Henry Smith (@henryhenryhenryhenryhenr); actress, writer and host Yasmine Sahid (@ladyyasmina1); model-turned-creator and “Great American Gay Side Quest” host Marc Sebastian (@marcsebastianf); Jamaican-American comedian Micky Gordon (@mickycashflow); Eric Sedeño (@ricotaquito), a comedian recently named one of Variety‘s 10 Creators to Watch; and jingle hitmaker Romeo (@romeosshow).
TikTok is taking over the garden at the iconic Cannes Carlton Hotel, where creators can shoot behind-the-scenes content and connect with brands, partners and each other in between panels, meetings and other exclusive events. They will also participate in a variety of panels themselves, with a full schedule available on TikTok’s Cannes Lions hub.
“The best brand outcomes happen when creators, culture and the right tools come together. On TikTok, that combination helps audiences move from passive viewing to action: from exploring new ideas, to learning, to building connections and purchasing, all in the same place,” a statement from TikTok reads. “As the traditional marketing funnel continues to compress, discovery, consideration and conversion are happening closer together, giving marketers a faster path to impact and clearer ways to measure it. At Cannes Lions, TikTok will show that creativity is the multiplier that makes all of that possible. Because before audiences get to watch it, love it or want it, you get to create it..”
Cannes Lions will take place from June 22-26.
