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Roughly 300 Netflix programs across the streamer’s library have used generative AI across their production process this year, the company revealed in its second-quarter earnings reporton Thursday.
Netflix told shareholders
in a letter that the technology’s usage expands across every level of a program’s production process, from its concept and pre-visualization to post-production and release. The company singled out programs like its Indian sports thriller series “Glory,” its Brazilian soccer miniseries “Brasil 70: A Saga do Tri” and its American Revolution-focused docuseries “The American Experiment” for their uses of the technology, which Netflix said helped create “highly complex sequences” that included enhanced crowd sizes and battle sequences.
“We are increasingly leveraging these tools to deliver higher quality output more quickly and at a lower cost than traditional methods,” the company said. “In some cases, productions would have had to leave out key shots and sequences in the absence of GenAI technology.”
The streaming giant has been vocal about adopting AI for various sectors of its business, including helping users find new titles and its advertising business. Netflix in March acquired the Ben Affleck-founded company InterPositive, which it aid would help provide filmmakers with AI tools to use throughout film and TV productions.
Netflix’s second-quarter revenue hit $12.56 billion, up 13.4% year over year, with a net income of $3.4 billion (translating to 80 cents per share). On average, Wall Street analysts expected $12.59 billion and earnings per share of 79 cents, according to LSEG Data & Analytics. Shares at the company dropped more than 8% in after-hours trading Thursday.
