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Los Angeles Dodgers player Mookie Betts has signed with 3 Arts Sports and Sanders Sports & Entertainment (SSE) for personal representation.
“I’ve always believed in surrounding myself with people who understand my vision
and bring expertise in areas where I can continue to grow,” Betts said. “As the opportunities around me have continued to evolve, it felt important to build a specialized team that could help me navigate and develop those opportunities the right way. I’m excited to have 3 Arts Sports and SSE alongside me and to have the right people in place to support everything I’m building off the field.”
The two firms will work together to co-manage Betts’ personal endorsements, brand partnerships and business development. The goal, the firms said in a statement, is to help Betts reach the right audience to “scale his off-field ventures.”
“Mookie Betts is a generational talent on the field and an incredibly forward-thinking entrepreneur off it,” co-CEO of 3 Arts Entertainment Brian Weinstein and founder and president of SSE Doug Sanders said in a statement. “We are thrilled to collaborate across sports and entertainment to build a comprehensive strategy for one of baseball’s most enduring icons. This partnership aligns with Mookie’s ambitious vision by tapping into our respective teams’ expertise and industry relationships.”
Betts is a four-time World Series champion and former American League MVP. He led the Dodgers to their first World Series win since 1988 in 2020 when he hit a home run 434 feet over the center field fence. In addition to the star baseball player, 3 Sports also represents Travis Kelce, WNBA star Sophie Cunningham, NFL star Jayden Daniels and other top athletes.
