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Prime Video India and Korean powerhouse CJ ENM have signed a multi-year distribution deal that will add more than 100 Korean titles to the streamer’s Indian lineup over the next two years.
The agreement covers 26 new
titles from CJ ENM alongside a broader slate drawn from the studio’s existing library, and extends the companies’ existing global partnership with a dedicated focus on India. New and upcoming titles under the deal will carry English subtitles and dubbing in the Hindi, Tamil and Telugu languages.
The slate opens with “Yumi’s Cells” Season 3, the latest chapter of CJ ENM’s flagship franchise, which topped streaming charts in 81 countries, including the U.S., Brazil, France and the U.A.E. Also on the schedule are “Filing for Love,” which ranked No. 1 in 105 countries; breakout series “The Legend of Kitchen Soldier”; and romantic comedy “My Bias, My Boss.” The deal also folds in library titles such as “Dear X,” “Law in the City,” “Study Group,” “My Dearest Nemesis,” “Search: WWW” and the first two seasons of “Yumi’s Cells.” The lineup features talent including Kim You-Jung, Lee Jong-suk, Park Ji-hoon and Cha Woo-min, spanning drama, thriller, romance, fantasy and action genres.
“Building on our strong global relationship with CJ ENM and the deal announced last year, we’re excited to deepen this collaboration with a sharper focus on India,” said Shilangi Mukherji, director and head, SVOD business, Prime Video India. “The popularity of Korean content has been remarkable across our Prime Video markets. Compelling narratives, diverse genres, and memorable characters that transcend borders have fueled a K-content wave that continues to gain momentum year on year. By bringing a curated slate of premium Korean titles to Prime Video, we’re doubling down on our commitment to making the most innovative and captivating stories from Korea accessible to audiences in India.”
The India-focused pact builds on a run of recent moves by CJ ENM to widen its footprint in the country. The studio and Prime Video first struck a multi-year global distribution deal in May 2025 at the WAVES Bazaar market in Mumbai, which gave the streamer worldwide rights, excluding Korea and China, to CJ ENM titles including “Head Over Heels.” CJ ENM followed that in September 2025 with a separate licensing deal bringing 18 K-dramas to Amazon’s free, ad-supported MX Player service in India.
“We are pleased to collaborate with Prime Video India to bring CJ ENM’s acclaimed K-dramas to a wider audience in one of the world’s most dynamic entertainment markets,” said Seo Jangho, executive VP of platform division at CJ ENM. “Prime Video’s unmatched reach in India, combined with its deep investment in local audiences, makes it the ideal partner to amplify our content to millions of new viewers. This partnership reflects our ongoing commitment to expanding the global reach of Korean storytelling. We look forward to connecting more deeply with Indian audiences and sharing the richness and emotional depth of K-dramas with viewers across the region.”
Prime members will be able to stream the new titles at no additional cost.
“At Prime Video India, we keep a keen eye on what our customers are watching and what stories resonate with them,” said Manish Menghani, director and head of content licensing, Prime Video, India. “The surge in popularity of K-content is undeniable. CJ ENM is one of the biggest entertainment studios in Korea, with an expansive library of much-loved titles such as ‘Legend of the Blue Sea,’ ‘Prison Playbook,’ ‘Mother,’ and ‘A Practical Guide to Love,’ among several others – all of which will be launching on Prime Video over the next two years. The continued success of our global content deal with CJ ENM is a testament to this growing demand. For us, this deal is not only the natural step forward, backed by customer preferences, but also a reflection of commitment to making Prime Video India the go-to destination for the best international content.”
