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Despite having retired from soccer years ago, David Beckham has noticeably been one of the most visible faces of this World Cup, fronting numerous commercials.
That’s not set to change anytime soon, but his next corporate
appearance during the tournament is a little different to promoting Lay’s, Home Depot or McDonald’s.
“Street of Dreams” is short film following a young girl who whose life has been upended through homelessness but refuses to give up on her dream of playing soccer. It’s set to a new U2 track, also entitled “Street of Dreams,” and alongside newcomer Nevaeh Derricks the film also stars Beckham, who happens to be the global sports ambassador of Bank of America, which has backed the film. Bono and his U2 bandmates also appear towards the end.
Per the description: “After her life is disrupted, Calle is seen holding on to soccer as a source of purpose and possibility. As she navigates uncertainty and self-doubt, she is guided by Sir David Beckham who appears as a personification of her inner voice, a guardian only she can see. He’s a powerful symbol of belief and opportunity, standing with her and showing up when it matters.”
While the full 4-minute short — which releases today — won’t be shown during the World Cup, a 30-second edited version will be broadcast across both Fox and Telemundo during their World Cup coverage in North America from July 13, including the semi-finals and final.
“Street of Dreams” is all part of highlighting Bank of America’s Sports with Us platform, which it says aims to impact more than 1,000,000 young people globally and make soccer accessible to every school across the U.S. by 2030. Its release also coincides with the culmination of the initiative’s #IAmSomebodyTour, which brought young leaders from the Street Child United charity’s Street Child World Cup to communities and during which Beckham convened an event at Inter Miami’s Nu Stadium.
“Football has given me opportunities I could never have imagined, but none of it would have been possible without people who believed in me along the way,” said Beckham. “Through my work with Bank of America and Street Child United, I’ve had the privilege of meeting incredible young people from around the world who have overcome unimaginable challenges with courage, resilience and hope. Their stories stay with you. That’s why this campaign is so important.”
Added U2: “We had the opportunity to attend the 2026 Street Child World Cup in Mexico City back in May, and we came away with far more than we expected. As proud supporters of Street Child United, it was a privilege to be there in person to watch some great football, soak up the atmosphere and witness these extraordinary young athletes reminding everyone what talent looks like when it refuses to take no for an answer.”
“Street of Dreams” was directed by award-winning creative duo Radha Ganti and Robert Lopuski, better known as King She and whose work has received more than 75 awards and nominations, including Cannes Lions recognition and AICP Best New Director. It was created, developed and produced by Freuds and produced in association with Somesuch.
“The film is one girl’s journey, but really the story is about resilience and what can happen when someone believes in you,” said King She. “In this case Sir David Beckham appears as our young lead’s inner voice. We wanted to tell that story in a way that felt almost mythical. Music, soccer and imagination blur together to create possibility.”
See “Street of Dreams” below:
