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Mickey & Friends are getting ready to head to Super Bowl LXI with a new lineup of limited-edition merchandise.
Through their collaboration with the NFL, Disney launched three new collections on Thursday:Disney x Champion,
Disney x FOCO and Disney Pinnacle by Dapper Labs.
Featuring an array of T-shirts and crewnecks, the Disney x Champion collaboration celebrates the upcoming Super Bowl alongside the Disney Pinnacle by Dapper Labs launch, which features Mickey & Friends Super Bowl LXI digital pin packs. With merchandise for all 32 teams, the Disney x FOCO partnership lets fans show off their favorite NFL teams alongside Mickey & Friends with plush, clip-on plush, bobbleheads, figurines and clear stadium bags.
LIMITED-EDITION
Disney x Champion
“Sports is a growing area for Disney Consumer Products, reaching highly engaged audiences and sitting at the center of culture,” Paul Gitter, the executive vice president of global licensing at Disney Consumer Products, said in a statement. “As ESPN brings fans along the road to Super Bowl LXI, these products give them another way to connect with the teams, athletes and stories they love, while Mickey & Friends bring a uniquely Disney expression to the heart of NFL culture.”
As the football season advances closer to Super Bowl LXI, the Disney and NFL collection, which first debuted in August, will continue to release product drops inspired by Mickey and Friends from Crocs, Just Play, New Era, WinCraft and more from Champion.
“The NFL and Disney are embarking on one of the most exciting chapters in our shared history,” said Casey Collins, the senior vice president of consumer products and licensing at the NFL. “With new products already in the market and more to come in the lead up to Super Bowl LXI on Disney’s networks and platforms, there is no better time to be a fan of these two iconic brands.”
This year marks the 40th anniversary of “Disney’s Super Bowl What’s Next” campaign, which will be celebrated by the Super Bowl airing on ESPN and ABC andstreaming on Disney+ for the first time.
