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Versant may best be known for the cable channels that provide the bulk of its revenue, but the company continues to build out new-media extensions.
The owner of MS NOW, CNBC and USA is launching four new free ad-supported
streaming networks based on programming franchises from CNBC, Oxygen and E!. When these new options debut, Versant will have a portfolio of 13 FAST outlets.
The new quarter consists of Snapped, a program that chronicles the life of a women charged with murder and which began airing on Oxygen in 2004; Botched, a selection from E! that examines the highs and lows of plastic surgery; Oxygen Murders of America, a true-crime documentary series; and CNBC Ambition, which offers stories of entrepreneurship, innovation, wealth creation, and success and relies on a bevy of primetime series that previously aired on the business-news cable outlet.
All four new channels will be available on Prime Video in the U.S. beginning October 27, with staggered launches on The Roku Channel starting November 3. Versant said it expects to continue to launch FAST channels with additional platforms in the coming months.
“Growing our digital platforms and reaching new audiences are central to Versant’s strategy,” said Dave Pietrycha, chief revenue and business officer of Versant, in a statement. “Bringing more of our programming to Prime Video and The Roku Channel extends the reach of our iconic brands and provides audiences with more ways to discover content they value wherever they watch.”
Versant has been working to diversify its operations and streams of revenue, in many cases by developing direct-to-consumer services associated with its mainstay cable networks, and in others by acquiring businesses that might augment current operations. Versant’s FAST portfolio began with six channels. amd the company added three more with its January 2026 acquisition of Free TV Networks. Prime Video and The Roku Channel already offer Pam Grier’s Soul Flix, American Crimes, Oxygen True Crime Archives, E! Keeping Up, Bad Girls Club, GolfPass, and Prime Video also offers 365BLK and Outlaw.
