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Do you Goop? Gwyneth Paltrow, it goes without saying, is living the Goop lifestyle — and she wants to tell you how to, too.
The actress-entrepreneur is monetizing her
wellness, beauty and self-actualization brand in a pact with Netflix and Spotify for a video podcast expounding on the Goop philosophy. “The Goop Guide With Gwyneth Paltrow,” produced by Spotify Studios, will premiere Nov. 11. The audio version will be available across all major podcast platforms, while video episodes will be available only on Netflix and Spotify. As part of the partnership, Spotify will serve as the global sales representative for “The Goop Guide” show.
According to Paltrow’s company, in the new series, she will be joined by “a friend, fellow founder, doctor, family member, colleague, ex-boyfriend, guru or expert” to “guide her audience on how to live Goop in all the ways that can be defined.” She and her guests will “dive into everything from the art of reinvention, raising a family, breaking up with friends, Thanksgiving dinner” and more, per Goop.
About the new podcast, Paltrow said, “I get asked about everything — what actually helps you sleep in perimenopause, where to eat the best steak frites in Paris, how to spend the holidays with your ex. I don’t always have the answer, but I almost always know who to call, whether it’s a friend, a fellow founder, an expert or someone I’ve admired for years. Sharing these conversations is how goop started, and now The goop Guide brings you along for them in a whole new way: With Spotify and Netflix, you can listen or, for the first time, watch, in a space we designed so it feels like you’re sitting around my kitchen table.”
Guests appearing in the first season include Zoe Saldaña, Ke Huy Quan and Rick Rubin. “The Goop Guide” is executive produced by Moj Mahdara, co-founder and managing partner of Kinship Ventures, a venture-capital firm launched with Paltrow.
“Today, algorithms decide most of what we see, and audiences are hungry for a human voice they can trust. Gwyneth has spent nearly two decades being that voice,” said Mahdara in a statement. “Algorithms can tell you what’s popular; Goop tells you what’s worth your time, and in a sea of sameness, that makes Goop one of one.”
For Netflix and Spotify, the team-up on “Goop Guide” follows their similar partnership to acquire co-exclusivity for video episodes of Jay Shetty’s “On Purpose” motivational podcast.
Separately, Paltrow also hosts “The Goop Podcast,” distributed by Audacy, a weekly interview series in which she “chats with leading thinkers, culture changers, and industry disruptors about shifting old paradigms and starting new conversations,” according to her company.
Paltrow founded Goop in 2008. What started out as a weekly newsletter is now a “nine-figure global lifestyle platform,” the company says, encompassing beauty, fashion and sexual-wellness products.
Here’s how Goop describes its mission: “Goop exists to help women in the pursuit of always becoming — curious, expansive, unapologetically themselves. We seek out what’s best in beauty, wellness, style and culture, marrying expert knowledge with an irreverent eye. Through singular storytelling, considered curation and conversations that spark change, we invite women to live fully, and on their own terms.”
